How to get press for singers!
How to get press for singers: Want more people to know about what you’re up to. Using local press to promote is paramount, but there’s an art to make sure that firstly you secure that interview or newspaper feature, and secondly that you get the most out of that opportunity. Here are our best tips on how to get press for singers!
The first tip - don’t rush in there. Before you make that phone call or ping in that email to the local journo think about what you are trying to sell. ‘I’m a singer - can I get on your radio station please’ is not the way to go. You need a story or as journalists will say ‘an angle’. That could be a festival gig or an EP launch for example. In the case of radio interviews you’ll need to have songs recorded that you would be happy have played out to thousands of people, after all it doesn’t do anyone any good if you can’t broadcast something that accurately represents your sound.
Putting together a press release – You’re ready to make that phone call but you’re going to need something to back up what you’re talking about and something that explains ‘the angle’ for a feature in your local paper or on a radio station. Writing a press release might sound easy but it’s important it’s written in a way that will get the attention of the people you need to get onside. Some good ideas to include in your press release are;
- A punchy opening paragraph – hit the reader straight away with something interesting, relevant and eye-catching. Maybe include in there a quote from someone influential who’s seen you play before. Get to the point in the opening paragraph and address why you are getting in touch.
NO! Joe Bloggs has a new E.P and will launch it at The Dog and Duck next week.
YES! Described as ‘the best thing to come out of Norwich for years’, Joe Bloggs is set to launch their debut EP at what’s set to be a packed-out Dog and Duck next week.
- Your press release should also include details of what you have been up to recently (as long as it’s interesting).
- A brief biography of your act but don’t babble on. This will be lost on the journalist who may use this for background information in an interview but in the first instance doesn’t need verse and chorus on each member of the act.
- Quotes. As above good quotes are eye-catchers. They give your press release more credit. If someone else is saying you’re good then it backs up your claim!
- A picture. You could have this at the top of your press release otherwise attach it along with the press release in an email.
- Your contact details. They need to be able to get in touch with you in all manner of ways so get all your social media I.D’s on there as well as your phone number and email address. This should be at the very end of the email normally below the word ENDS to alert that anything below this is not part of the press release. Some journalists are lazy and will just copy and paste the press release without checking through, and you don’t really want your phone number pasted all over the internet (do you?)
How to get press for singers
Make sure it stands out - Your press release will be one of hundreds if not thousands to drop in the recipients email address that day and they may only have time to skim read it, so make sure all the vital information is in the opening paragraphs. Don’t wait for the final line to say ‘and we’ll also be supporting Metallica at Wembley Arena later in the year’. It’s not a story with a narrative, get the headline in straight away!
Do your research – As above a journalist will get hundreds of emails each day all from people trying to sell their story to them. They can’t possibly go through all of them so your email needs to stand out from the crowd. Another tip on how to get press for singers is to always take the time to call up the newspaper or the radio station and ask to speak to the relevant person. Get their name and check you have the right email address for them (you may already know this, but it gives you a chance to introduce yourself and they may remember your name when that email drops). You can then ring them again to check they’ve received the release OK (what you’re actually doing here is giving them a nudge to say do something with it!). Other tips on how to get press for singers include addressing them properly, most of their emails will start with ‘hi there’, if it starts with ‘Hi Paul’ you’ve won the first battle and they’ll at least read on to see what the email is about.
Hassle them! – Keep on the case until you get a straight answer on whether they plan to do anything with your press release. Get the balance correct between annoying them and seeming keen and on the ball and they will eventually give you a chance. Journalists will never admit they can be influenced or persuaded, but they’re just like any other human being at the end of the day!
The music industry is a business and like any business making contacts and networking is a vital part of it. A good tip on how to get press for singers is to make sure you are inviting your press contacts to your EP launches and your gigs. Keep them onside and the next press release might not take quite so much effort.
How to get press for singers: Build a portfolio – Keep your newspaper clippings and radio interviews. As with anything social networking is vital so tweet and post on Facebook every bit of press you get, and ask your other contacts to give it a retweet for you. It may seem insignificant at the time but the more times your act name flashes up here, there and everywhere, the more chance you have of people going to your next gig with the thought of ‘I’ve heard of them, they must be good’.
MUSIC ARTIST MANAGEMENT
What does Music Artist Management do?
Music Artist Management: All music mangers vary and can do an array of different jobs to help artists develop every aspect of their music careers. What a manager does for you …
LOOKING FOR A MUSIC MANAGER?
Should you be looking for a music manager?
Looking for a music manager?: Certainly what we’d advise especially when starting out is just concentrate on your own affairs to begin with before you start looking …
WRITING A PRESS RELEASE
Putting together and writing a press release
Writing a press release: You need something to back up your words explaining your story for your newspaper article, that’s where writing a press release, comes in. …
Choosing a recording studio for your music production
Music Production: You’ve spent time and effort writing your own material, so when it comes to music production – laying down your tracks, choosing a …
Using YouTube and uploading videos
Using YouTube: YouTube is the most popular video platform for singers as we go to print, so using YouTube can be a great platform, although Facebook are keen to take a piece of this market, so …
Using the right Facebook tools for promotion
Facebook Tools: Facebook is still one of the best marketing platforms for singers, musicians and songwriters to promote their music and events on, therefore utilising Facebook tools can …
Facebook posts and content rules
Facebook Posts: Getting your Facebook posts right is important. Post too little and you are in danger of getting lost in people's news feeds and forgotten. Post too much and you will irritate …
Facebook help to get you started
Facebook help: One of the first steps with your Facebook help is to make sure your bio, picture and information are as clear as possible. Also, make sure your profile picture on Facebook is …
SAM CLINES CROWNED OPEN MIC UK 2016 CHAMPION!
Future Music have crowned Sam Clines Open Mic UK's 2016 overall winner
Open Mic UK winner: The national singing competition Open Mic UK has found its latest winner! Joining a long line of prestigious …
OPEN MIC UK MUSIC COMPETITION WINNER – JUDGES’ TOP SCORES!
The Open Mic UK music competition winner 2016 Grand Final judges’ top scores have been revealed! The Open Mic UK music competition Grand Final took place at The NEC in …
TeenStar audition dates now released!
TeenStar audition dates are now released! TeenStar, the UK’s only competition exclusively for pre-teens and teenagers, have now released their audition dates! And new for this year it’s also open …
AUDITION DATES RELEASED
Music competition auditions for Open Mic UK 2016 are announced today!
Open Mic UK have announced their music competition auditions dates for Open Mic UK 2016! The Open Mic UK music competition auditions will be …
OPEN MIC UK SINGING COMPETITION WINNER – JUDGES’ TOP SCORES!
The Open Mic UK singing competition winner 2015 Grand Final judges’ top scores have been revealed! The Open Mic UK singing competition winner’s Grand Final took …
OPEN MIC UK WINNER BIRDY SET FOR MORE CHART SUCCESS
Previous Open Mic UK Winner Birdy Releases New Single ‘Let It All Go’.
Open Mic UK Winner Birdy: Previous Open Mic UK winner Birdy is set for more chart success this …
HIGHWAY TO V FESTIVAL: WANT TO PLAY AT V FESTIVAL?
Win a slot at V Festival this summer!
Highway to V Festival: Do you want to perform at V Festival this summer? The line-up for V Festival this year includes; Kasabian, Calvin Harris, …
UK MUSIC CHART - FUTURE MUSIC ACTS GAIN UK MUSIC CHART SUCCESS
2015 sees previous Future Music contestants gaining UK music chart success.
UK Music Chart: 2015 has already been a fantastic year for music and in particular for former Future Music …
Music Industry Feedback
Open Mic UK 2016 Grand Finalists received music industry feedback
Music Industry Feedback: The Open Mic UK Grand Final took place this weekend at The NEC in Birmingham and saw the best singers, singer-songwriters, …
NORTH WEST ENGLAND SINGING COMPETITION
Feedback was written for the Area Finalists at the North West England Singing Competition
North West England Singing Competition: Music industry judges gave the Open Mic UK Area finalists feedback at …
SOUTH WEST AND MIDLANDS SINGING COMPETITION
Singers were given feedback at the South West and Midlands Showcase Final
South West and Midlands Singing Competition: Music industry judges gave singers feedback at the South …
LONDON ENGLAND SINGING COMPETITION
Singers were given feedback at the London England Showcase Final
London England Singing Competition: Music industry judges gave singers feedback at the London England Singing …
NORTH EAST ENGLAND SINGING COMPETITION
Singers were given feedback at the North East England Showcase Final
North East England Singing Competition: Music industry judges gave singers feedback at the North East England …
SOUTHERN ENGLAND SINGING COMPETITION
Singers were given feedback at the Southern England Showcase Final
Southern England Singing Competition: Music industry judges gave singers feedback at the Southern England Singing …
GLASGOW SINGING COMPETITION
Singers were given feedback at the Glasgow Regional Final Showcase
Glasgow Singing Competition: Music industry judges gave singers feedback at the Glasgow singing competition at Airdrie Town …
NEWCASTLE SINGING CONTEST
Singers were given feedback at the Newscastle Regional Final Showcase
Newcastle Singing Contest: Music industry judges gave singers feedback at the Newcastle singing contest at The Tyne Theatre & …
BELFAST RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Belfast Regional Finals!
Belfast Recording Studios Prizes: The Open Mic UK Belfast Regional Finals took place this weekend at Kings Hall in …
EXETER RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Exeter Regional Finals!
Exeter Recording Studios Prizes: The Open Mic UK Exeter Regional Finals took place this weekend at Exeter Corn …
ESSEX RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Essex Regional Finals!
Essex Recording Studios Prizes: The Open Mic UK Essex Regional Finals took place this weekend at Marconi Social Club in …
CAMDEN RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Camden Regional Finals!
Camden Recording Studios Prizes: The Open Mic UK Camden Regional Finals took place this weekend at Dingwalls in …
READING RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Reading Regional Finals!
Reading Recording Studios Prizes: The Open Mic UK Reading Regional Finals took place this weekend at Sub89 in …
NOTTINGHAM RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Nottingham Regional Finals!
Nottingham Recording Studios Prizes: The Open Mic UK Nottingham Regional Finals took place this weekend …
MILTON KEYNES RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Milton Keynes Regional Finals!
Milton Keynes Recording Studios Prizes: The Open Mic UK Milton Keynes Regional Finals took place …
NEWCASTLE RECORDING STUDIOS
Prizes such as time in recording studios were up for grabs at the Open Mic UK Newcastle Regional Finals!
Newcastle Recording Studios Prizes: The Open Mic UK Newcastle Regional Finals took place this weekend at …