Previous Winners

Teen Star Promo

SOCIAL MEDIA FOR SINGERS

Social media for singers: Social marketing is here to stay, so it is important that you are effective in the way you use your social network platform.  An online community of social network users can make or break you as a singer – users can spread the word about your music, and provide and share positive feedback about your music and performances. Effective use of social network platforms ensures that with the correct marketing strategy you as a singer can help you build a positive and effective fan base.

Win a comprehensive consultation and development package which includes social media advice by entering Open Mic UK here.

SOCIAL MEDIA FOR SINGERS

Social media for singers must be approached in a different way than the traditional use of social networking. You are not selling yourself, you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth promoting at its best.

Ideally every singer will have a website as the hub of their social media platform, which all their social media account points towards, as that can host all of your content (music, videos, pictures and news) as there isn’t a singular social media outlet that provides this. However, as websites can be expensive, the next best thing you can do is to set up a blog on a platform such as WordPress or Tumblr. WordPress is the most popular blogging system out there, and Tumblr allows users to post multimedia and other content to a short-form blog. Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear.

Blogging is an important social media for singers as it provides your fans with an insight to your world. The overall purpose of your blog is to communicate exclusive information, ideas and subjects with your target audience, and getting your readers responding and interacting back with you.

Your blog’s other purpose is to continue interaction you started through other social media outlets like Facebook, Twitter, YouTube, SoundCloud, and Reverbnation etc. If a fan likes your videos, tweets, or statuses etc, they will go out of their way to learn more about you. Therefore, you should link your blog to other social network platforms you’re using and visa versa.

Don’t delay using the power that lies in a well-developed website or blog to grow your social media for singers.

SOCIAL MEDIA FOR SINGERS – BENEFICIAL PLATFORMS

Apart from the obvious few social media platforms that all singers should be using (Facebook, Twitter and YouTube) here are some more social media platforms that singers will find beneficial:

Social media for singers - SoundCloud enables its users to upload, record, promote and share their originally-created sounds.  It has the ability to allow singers to share recordings with each other, and it has transformed into a full publishing tool which also allows singers to distribute their music tracks. A key feature of SoundCloud is that it lets artists upload their music with a distinctive URL to be shared to other social network sites and streamed. This contrasts with MySpace, which hosts music only on the MySpace site. By allowing sound files to be embedded anywhere, SoundCloud can be combined with Twitter and Facebook to let members reach their audience better.

Social media for singers - Last FM is a great social network platform for everything music-related, so make sure you have an artist profile on the site! Every time a Last FM user plays tracks by your act or any similar acts, it logs it on their profile and recommends gigs, albums and artists that are similar to their library. As it links with every media player on PC, Mac, phone and tablet, it’s your chance to get heard by users that like similar artists to you.

Social media for singers - Reverbnation is a kind of ‘Facebook for singers’ – a central site for singers, venues, labels and industry professionals to collaborate and communicate. Reverbnation offers web promotion, fan-relationship management, digital distribution, and has various bolt-ons that you can use to connect to your other social media pages, such as a video player or mailing list.

Social media for singers – Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter. Instagram provides singers with the opportunity to engage with their fans on a purely visual level, which when you take into account the old saying ‘a picture speaks a thousand words’ is very valuable!

SOCIAL MEDIA FOR SINGERS - SYNCHRONISATION

The key to an effective social media for singers is synergy, making sure that all your profiles are the same and link up. This means having the same display pictures, backgrounds, and names for each social media profile.

Synchronizing your social media display pictures, cover photos and backgrounds, preferably using your logo as your main picture, strengthens your branding as an artist. Using the same name and sticking to it across all social media platforms increases your searchability. For example, the artist Remedysounds’ social media platforms look like this:

Facebook: Facebook.com/remedysounds
Twitter: Twitter.com/remedysounds
Soundcloud: Soundcloud.com/remedysounds
YouTube: youtube.com/remedysoundsofficial
Instagram: remedysoundsofficial

Click here to see a handy link for learning how to change your Facebook URL to fit your act name.

SOCIAL MEDIA FOR SINGERS – HOW NOT TO USE YOUR SOCIAL NETWORK PLATFORM

It is important that your behaviour on a social networking site is not viewed negatively as this will reflect on your image as a singer. Therefore try not to engage in any anti-social behaviour, or if you receive any negative posts about your music it is important that you do not engage with the poster, as a booker/label/festival organiser may be viewing your profile at the time and the last thing you want to do is damage your image as being ‘argumentative or aggressive’. Keep your posts/blogs positive and try to keep your personal life separate.

SOCIAL MEDIA FOR SINGERS

If you want to get exposure for you and your music, click here to get your audition booked for Open Mic UK.

Alternatively, if you’re a preteen or teenager, click here to enter the singing competition TeenStar!

Click below for more news

Join us on

   Facebook Twitter YouTube Pinterest

Advice for Unsigned Singers

  • MUSIC ARTIST MANAGEMENT


    MUSIC ARTIST MANAGEMENT

    What does Music Artist Management do?

     

    Music Artist Management: All music mangers vary and can do an array of different jobs to help artists develop every aspect of their music careers. What a manager does for you …

    Read More...
  • LOOKING FOR A MUSIC MANAGER?


    LOOKING FOR A MUSIC MANAGER?

    Should you be looking for a music manager?

    Looking for a music manager?: Certainly what we’d advise especially when starting out is just concentrate on your own affairs to begin with before you start looking …

    Read More...
  • WRITING A PRESS RELEASE


    WRITING A PRESS RELEASE 

    Putting together and writing a press release

    Writing a press release: You need something to back up your words explaining your story for your newspaper article, that’s where writing a press release, comes in. …

    Read More...
  • MUSIC PRODUCTION


    MUSIC PRODUCTION

    Choosing a recording studio for your music production 

    Music Production: You’ve spent time and effort writing your own material, so when it comes to music production – laying down your tracks, choosing a …

    Read More...
  • USING YOUTUBE


    USING YOUTUBE

    Using YouTube and uploading videos

    Using YouTube: YouTube is the most popular video platform for singers as we go to print, so using YouTube can be a great platform, although Facebook are keen to take a piece of this market, so …

    Read More...
  • FACEBOOK TOOLS


    FACEBOOK TOOLS

    Using the right Facebook tools for promotion

    Facebook Tools: Facebook is still one of the best marketing platforms for singers, musicians and songwriters to promote their music and events on, therefore utilising Facebook tools can …

    Read More...
  • FACEBOOK POSTS


    FACEBOOK POSTS 

    Facebook posts and content rules

    Facebook Posts: Getting your Facebook posts right is important. Post too little and you are in danger of getting lost in people's news feeds and forgotten. Post too much and you will irritate …

    Read More...
  • FACEBOOK HELP


    FACEBOOK HELP 

    Facebook help to get you started

    Facebook help: One of the first steps with your Facebook help is to make sure your bio, picture and information are as clear as possible. Also, make sure your profile picture on Facebook is …

    Read More...

Open Mic UK News

  • TEENSTAR 2017 AUDITION DATES NOW RELEASED!


    TeenStar audition dates now released!

    TeenStar audition dates are now released! TeenStar, the UK’s only competition exclusively for pre-teens and teenagers, have now released their audition dates! And new for this year it’s also open …

    Read More...
  • AUDITION DATES RELEASED


    AUDITION DATES RELEASED

    Music competition auditions for Open Mic UK 2016 are announced today! 

    Open Mic UK have announced their music competition auditions dates for Open Mic UK 2016! The Open Mic UK music competition auditions will be …

    Read More...
  • LONDON SINGING AUDITIONS 2016


    LONDON SINGING AUDITIONS 2016

    Open Mic UK’s London singing auditions are on Sunday 14th August

    London Singing Auditions 2016: The national singing competition Open Mic UK have announced their 2016 singing audition dates and the competition …

    Read More...
  • READING SINGING AUDITIONS 2016


    READING SINGING AUDITIONS 2016

    Reading singing auditions on Saturday 17th September for Open Mic UK

    Reading Singing Auditions 2016: Open Mic UK, the national singing competition holds singing auditions in 15 regions across the UK every year and …

    Read More...

Singing Feedback

  • SOUTH WEST AND MIDLANDS SINGING COMPETITION


    SOUTH WEST AND MIDLANDS SINGING COMPETITION 

    Singers were given feedback at the South West and Midlands Showcase Final

         

    South West and Midlands Singing Competition: Music industry judges gave singers feedback at the South …

    Read More...
  • LONDON ENGLAND SINGING COMPETITION


    LONDON ENGLAND SINGING COMPETITION 

    Singers were given feedback at the London England Showcase Final

        

    London England Singing Competition: Music industry judges gave singers feedback at the London England Singing …

    Read More...
  • NORTH EAST ENGLAND SINGING COMPETITION


    NORTH EAST ENGLAND SINGING COMPETITION 

    Singers were given feedback at the North East England Showcase Final

        

    North East England Singing Competition: Music industry judges gave singers feedback at the North East England …

    Read More...
  • SOUTHERN ENGLAND SINGING COMPETITION


    SOUTHERN ENGLAND SINGING COMPETITION 

    Singers were given feedback at the Southern England Showcase Final

       

    Southern England Singing Competition: Music industry judges gave singers feedback at the Southern England Singing …

    Read More...
  • GLASGOW SINGING COMPETITION


    GLASGOW SINGING COMPETITION 

    Singers were given feedback at the Glasgow Regional Final Showcase

        

    Glasgow Singing Competition: Music industry judges gave singers feedback at the Glasgow singing competition at Airdrie Town …

    Read More...
  • NEWCASTLE SINGING CONTEST


    NEWCASTLE SINGING CONTEST 

    Singers were given feedback at the Newscastle Regional Final Showcase

       

    Newcastle Singing Contest: Music industry judges gave singers feedback at the Newcastle singing contest at The Tyne Theatre & …

    Read More...
  • CAMDEN SINGING COMPETITION


    CAMDEN SINGING COMPETITION

    Singers were given feedback at the Camden Regional Final Showcase

        

    Camden Singing Competition: Music industry judges gave singers feedback at the Camden singing contest at Dingwalls Camden this …

    Read More...
  • READING SINGING CONTEST


    READING SINGING CONTEST 

    Singers were given feedback at the Reading Regional Final Showcase

       

    Reading Singing Contest: Music industry judges gave singers feedback at the Reading singing contest at Sub89 in Reading this weekend. …

    Read More...

Singing Competition Prizes

  • BELFAST RECORDING STUDIOS


    BELFAST RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Belfast Regional Finals!

    Belfast Recording Studios Prizes: The Open Mic UK Belfast Regional Finals took place this weekend at Kings Hall in …

    Read More...
  • EXETER RECORDING STUDIOS


    EXETER RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Exeter Regional Finals! 

    Exeter Recording Studios Prizes: The Open Mic UK Exeter Regional Finals took place this weekend at Exeter Corn …

    Read More...
  • ESSEX RECORDING STUDIOS


    ESSEX RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Essex Regional Finals!

    Essex Recording Studios Prizes: The Open Mic UK Essex Regional Finals took place this weekend at Marconi Social Club in …

    Read More...
  • CAMDEN RECORDING STUDIOS


    CAMDEN RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Camden Regional Finals! 

    Camden Recording Studios Prizes: The Open Mic UK Camden Regional Finals took place this weekend at Dingwalls in …

    Read More...
  • READING RECORDING STUDIOS


    READING RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Reading Regional Finals! 

    Reading Recording Studios Prizes: The Open Mic UK Reading Regional Finals took place this weekend at Sub89 in …

    Read More...
  • NOTTINGHAM RECORDING STUDIOS


    NOTTINGHAM RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Nottingham Regional Finals! 

    Nottingham Recording Studios Prizes: The Open Mic UK Nottingham Regional Finals took place this weekend …

    Read More...
  • MILTON KEYNES RECORDING STUDIOS


    MILTON KEYNES RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Milton Keynes Regional Finals!

     

    Milton Keynes Recording Studios Prizes: The Open Mic UK Milton Keynes Regional Finals took place …

    Read More...
  • NEWCASTLE RECORDING STUDIOS


    NEWCASTLE RECORDING STUDIOS

    Prizes such as time in recording studios were up for grabs at the Open Mic UK Newcastle Regional Finals!

     

    Newcastle Recording Studios Prizes: The Open Mic UK Newcastle Regional Finals took place this weekend at …

    Read More...

Social Network Feeds