USING FACEBOOK AS A SINGER
Advice for posting effective content on your Facebook page as a singer!
Using Facebook as a singer! Getting your Facebook content right is important when you’re a singer. Post too little and you are in danger of getting lost in peoples’ news feeds and forgotten. Post too much and you will irritate your Facebook fans! Striking the right balance is essential in keeping your current fans engaged and growing your fan base.
KEEP IT TO THE POINT
Avoid the temptation to post overly long posts on Facebook - try and keep statuses short and straight to the point. Of course you can be flexible with the amount of posts you do – for example if you have just released a record, are touring or are on the promotional trail then update your page more often, just so long as the content is of interest to your followers. A good rule of thumb is never to update your page more than 5 times a day – at this point you are wandering into spam territory.
USE TEASERS TO CREATE EXCITMENT
If you’ve spent a long time and perhaps a lot of money making a new video, don’t just put it up on Facebook without ceremony. Try to create a ‘teaser’ campaign before you release the video. For example, posting behind-the-scenes photos the week before you release the video or short snippets of the video itself are good ideas for giving your fans exclusive content that will get them excited for the video. ‘Coming soon’ messages are a good way to increase suspense and pique interest. Similarly, if you have an album of 40 great photos from a gig, split them up into two albums and post them separately. Remember, photos are important; we have found that photos are consistently the most visited part of any act’s Facebook page.
WHAT ARE THE BEST TIMES TO POST FACEBOOK UPDATES?
The best time to update your page is when most of your fans will be on Facebook. A recent study shows that there are three times during the day when usage spikes: 11am, 3pm and 7pm. Updating on weekdays is far more effective than at the weekends when people are out of their regular routines. So a posting strategy of 11am on weekdays should get the best results. Take the stress out of it and schedule your updates with HootSuite or Tweetdeck , tools that allow you to simplify how you update a bunch of social networks in one go.
HOW NOT TO USE FACEBOOK EFFECTIVELY AS A SINGER!
- Give self-promotion a break. The ultimate goal is to convert fans to support you financially through music, merchandise and ticket sales. However, trying to push sales messages onto fans that already own your material or frequently attend gigs should be avoided.
- A good ratio recommended by social media professional Steve Woessner is 6:1, that means six ‘this is what the act are up to’ updates for every one ‘and our new single is available from iTunes’.
- Respond to comments. Don’t just push content onto fans and leave it at that, if they comment on your posts, reply to them. Facebook is a social network after all.
- Always stay positive when responding to comments - avoid negativity and getting involved in arguments.
- If you are struggling for ideas to post, try something different. It doesn’t always have to be content directly related to your act. People may like your music but they will also be interested in your personality, style, opinions etc. Post videos, pictures and articles you find interesting. This will provide debate amongst your fans!
- The reason some people have lots of followers is because they are funny and relevant so if you can, engage some measured wit and humour.
USING FACEBOOK AS A SINGER - REWARDING YOUR FANS
People like free things, and if you give them free things, they will “like” you more. You shouldn’t post your entire album free of charge and offer each fan free tickets for life, but throwing your social media followers something that they can’t get anywhere else is surefire way to garner more fans (and keep the ones you have).
It’s often forgotten but thanking people is actually quite a powerful way of reinforcing connections. When you’re touring it’s always good to post a thank you update after each gig. Even if just 1% of your total Facebook fans were at the concert in question, that 1% will feel special for having attended and are likely to comment on your update, which will in turn publish to their own Facebook profiles.
So, to conclude, putting thought into how you are going to manage your Facebook page and being organised about what you want to say and when you say it will make your life easier and get the most out of your page!
USING FACEBOOK AS A SINGER
Check out our other tips for using Facebook as a singer below and check out our Open Mic UK singing audition dates by clicking here.
To keep up-to-date with other advice for singers, keep an eye on the Open Mic UK Facebook and Twitter pages:
Click the above buttons so you don't miss out!
If you like this article share it here:
BOURNEMOUTH OPEN MIC NIGHTS THE TOP 10
With new bars and music venues popping up all over, there’s definitely a buzz about Bournemouth.
Open Mic Finder in Bournemouth
Bournemouth not only possesses a gorgeous coastline and vibrant …
TOP 10 OPEN MIC NIGHTS SOUTHAMPTON 2018
Open Mic Finder in Southampton
Southampton may be best known for its connection to the Titanic, but the city has also made a name for itself through its thriving music scene. This bustling …
HOW TO RAP
Rapping with confidence, control, and emotion.
How to Rap - Five Key Areas of Focus
How to Rap: In this article we have focused on five key areas to help you improve your rapping techinique.Lyrics are the fundamental part of any rap …
MUSIC ARTIST MANAGEMENT
What does Music Artist Management do?
Music Artist Management: All music mangers vary and can do an array of different jobs to help artists develop every aspect of their music careers. What a manager does for you …
LOOKING FOR A MUSIC MANAGER?
Should you be looking for a music manager?
Looking for a music manager?: Certainly what we’d advise especially when starting out is just concentrate on your own affairs to begin with before you start looking …
WRITING A PRESS RELEASE
Putting together and writing a press release
Writing a press release: You need something to back up your words explaining your story for your newspaper article, that’s where writing a press release, comes in. …
Choosing a recording studio for your music production
Music Production: You’ve spent time and effort writing your own material, so when it comes to music production – laying down your tracks, choosing a …
Using YouTube and uploading videos
Using YouTube: YouTube is the most popular video platform for singers as we go to print, so using YouTube can be a great platform, although Facebook are keen to take a piece of this market, so …
JAMES NEILSON CROWNED OPEN MIC UK 2017 CHAMPION!
Future Music have crowned James Neilson Open Mic UK's 2017 overall winner
Open Mic UK 2017 Champion: The national music competition Open Mic UK has found its latest winner! Joining a long line of …
OPEN MIC UK 2017 PRIZE WINNERS
Judges’ Top Scores and Prize Winners Announced
Open Mic UK 2017 Prize Winners: The Open Mic UK 2017 Grand Final judges’ top scores and prize winners have been revealed! The national music competition …
TeenStar 2018 Audition Dates Now Released!
TeenStar 2018 audition dates are now released! TeenStar, the UK’s only singing and dance competition exclusively for 19 year olds and younger, have now released their 2018 audition dates! …
MUSIC COMPETITION OPEN MIC UK 2017 AUDITION DATES RELEASED
Music competition auditions dates for Open Mic UK 2017 have been announced!
Open Mic UK have announced their music competition auditions dates for Open Mic UK 2017! The Open Mic UK music …
SAM CLINES CROWNED OPEN MIC UK 2016 CHAMPION!
Future Music have crowned Sam Clines Open Mic UK's 2016 overall winner
Open Mic UK winner: The national singing competition Open Mic UK has found its latest winner! Joining a long line of prestigious …
OPEN MIC UK MUSIC COMPETITION WINNER – JUDGES’ TOP SCORES!
The Open Mic UK music competition winner 2016 Grand Final judges’ top scores have been revealed! The Open Mic UK music competition Grand Final took place at The NEC in …
TeenStar audition dates now released!
TeenStar audition dates are now released! TeenStar, the UK’s only competition exclusively for pre-teens and teenagers, have now released their audition dates! And new for this year it’s also open …
AUDITION DATES RELEASED
Music competition auditions for Open Mic UK 2016 are announced today!
Open Mic UK have announced their music competition auditions dates for Open Mic UK 2016! The Open Mic UK music competition auditions will be …
A&R MUSIC – ADVICE FROM THE MUSIC INDUSTRY
A&R music industry professionals provide advice from the Grand Final.
A&R Music: The Open Mic UK music competition grand final hosted the best unsigned singers from across the …
NORTH EAST MUSIC CONTEST
Singers and songwriters came to impress at a show for the North East Music Contest at Dewsbury Town Hall
North East Music Contest: Open Mic UK is more than a competition and if you’d like …
SOUTH ENDLAND MUSIC CONTEST
Singers and songwriters came to impress at a show for South England Music Contest at The Engine Rooms
South England Music Contest: Open Mic UK is more than a competition and if you’d …
NORTH WEST AND SCOTLAND MUSIC CONTEST
Singers and songwriters came to impress at a show for North West and Scotland Music Contest at The Forum Theatre
North West and Scotland Music Contest: Open Mic UK is more than a …
MIDLANDS MUSIC CONTEST
Singers and songwriters came to impress at a show for Midlands Music Contest at The NEC
Midlands Music Contest: Open Mic UK is more than a competition and if you’d like advice on how to develop as …
LONDON MUSIC OPPORTUNITIES
Singers and songwriters came to impress at a show for London music opportunities at the Beck Theatre
London Music Opportunities: Open Mic UK is more than a competition and if you’d like advice on how …
READING MUSIC OPPORTUNITIES
Singers and songwriters came to impress at a show for Reading music opportunities at Sub89
Reading Music Opportunities: Open Mic UK gave budding singers Reading music opportunities at the weekend. The …
SHEFFIELD MUSIC OPPORTUNITIES
Singers and songwriters came to impress at a show for Sheffield music opportunities at The Sheffield City Hall
Sheffield Music Opportunities: Open Mic UK gave budding singers Sheffield music …