LOOKING FOR A MUSIC MANAGER?
Should you be looking for a music manager?
Looking for a music manager?: Certainly what we’d advise especially when starting out is just concentrate on your own affairs to begin with before you start looking for a music manager. Again you can’t short cut doing the miles so learning or having some idea of what is in involved in most aspects of your career is vital knowledge.
HOT TIP: Let management find you.
Looking for a Music Manager is an extract from the forthcoming book, The Secret to Success in the Music Industry.
Are you looking for a music manager?
Don’t waste time looking for a music manager to sort out your career; concentrate on building your career to a level and management will find you! When you are a big enough deal you will find these opportunities will just open up easily.
In conjunction with the above point, once you have built up your career and are getting to the point where it’s too much for you to handle all of the opportunities coming in, then it may be time to start looking for a music manager to assist and guide you to the next level.
Reasons you may be looking for a music manager
Below are some reasons why you might want to be looking for a music manager. The most important thing when choosing to take a manager or not is that you get the right one, who understands you and is someone who you can have a good relationship with.
Managers can offer you the chance to focus on your music. They can take over any admin tasks you have which allows you to focus on making music and developing your career. This is something to consider when looking for a music manager.
A good manager is one who has contacts and knowledge that can help you in your music career. The main reason for management to be a part of your career guidance is because they can probably see the ‘bigger picture’ that you may fail to notice and can help you achieve your goals with their industry know-how.
Some record labels don’t give acts the time of day if they don’t have management. Working with a reputable management company shows they believe in your act enough to support you and help you to progress in your career. The reason record labels don’t like to work directly with the act is because they want to do business with someone who knows the music industry and won’t have an emotional attachment.
When does a singer need to start looking for a music manager?
Some acts won’t need management until a few years into their career. It’s difficult to pinpoint the moment that you should start looking for a music manager - if you’re doing things right and you’ve built up your social media, gigs and fan base then management will find you.
Sometimes it’s better to wait until you are at a stage in your career when you can’t cope without help. All the time you don’t have management you have the control, you book gigs, arrange tours, radio plays, sort out merchandise, you can do everything yourself. The only person that truly cares about your image and your music is you. As you become more successful it will just be too much for one person and will need a team at some point to support this workload. This would be the right time to be looking for a music manager.
Managers cost money. The vast majority of music artist management deals are based on commission. That means that your manager takes a percentage cut of income you generate, so you need to make sure management is the right choice for you before you commit to giving away some of your income.
A guide to when is the right time to be looking for a music manager
In short, management is a two way process: you may want to work with them but they might not necessarily want to work with you unless you are at the right stage of your music career. For management to want to work with you they are most likely going to need to see income streams already coming in or a strong indication that they are likely to. It's vital to have a strong, loyal fan base already built, otherwise management have to consider not only whether to take you on as an artist, but also the task of building a fan base from scratch, which in the vast majority of cases they won't be interested in.
You on the other hand need to see what doors and opportunities music artist management can realistically get you. The ‘looking for a music manager timing’ is probably right when you need the following:
A time may come when management is needed to work with you to figure out what’s next for you as an act and give a vision. The main reason for management to be a part of your career guidance is because they can probably see the ‘bigger picture’ that you may fail to notice.
Have you got to a stage where you’re struggling to cope with all the work you’ve got to do? Are you putting your practice on the back burner to do other tasks that aren’t as practical? This is the time to be looking for a music manager; although depending on the tasks you could just employ someone rather than commit to management. However if you’ve got this much to do, at the expense of your act, then you need support and management may be the next step to take.
Making the right choice with management should allow these tasks to be done by them rather than you and allow you to focus on making music and developing your career.
You’re looking to contact record labels
Many record labels will refuse to give an act the time of day if they don’t have music artist management. A reputable management company should already have a working relationship with record labels or they should know of each other. This is important to consider when looking for a music manager. This of course should make it easier to get your music heard.
LOOKING FOR A MUSIC MANAGER?
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