Advise on how to distribute your music.
Music distribution: As a musician once you've recorded some original material and built up a fanbase you may want to consider starting to generate some income for your music. When a fan base is built up and your songs are perfected you will want to get your music out there not just for the fans to hear, but also to make some income, but how do you distribute your music?
There are 2 ways of distributing and sharing your music to the public:
- Physical sales
- Digital sales
Previously the main way to distribute your music was through making CD’s and distributing them into record shops and selling them at gigs. Although this is still the case, CD sales are in a massive decline these days due to the rise in technology and digital music sales. It's also quite common that some releases aren't even manufactured physically but for selling at gigs and events the CD can still be a good option to generate income and used as a marketing tool for people to take from the event. Some experts would advocate giving CD's away free at each gig you perform at and potentially with CD manufacturer possible for as little as 50p a CD is a consideration for a bigger goal in winning over the loyalty of the fans.
DISTRIBUTING MUSIC ONLINE
To distribute your music to online retailers such as iTunes or Amazon MP3 you can consider using an ‘aggregator’. An aggregator puts your music up for sale on all the top online retailers at the same time. Dealing with the online retailers individually can be extremely time consuming and complex so a good tip is save yourself the hassle and use an aggregator.
Warning although using an aggregator is advantageous to get your music distributed online, be aware that it doesn’t mean that all the hard works done for you. Don’t expect people to just stumble across your music online. You will still need to work hard to promote your music; otherwise your tracks will sit there untouched, generate little or no sales and be a waste of time.
TYPES OF AGGREGATORS
SONGCAST AND TUNECORE
- Both services require a small monthly subscription fee for their services
- There is a one-off payment to be made for every single/EP/album you upload. The prices vary depending on which you choose.
- Both distribute your music to a large selection of online retailers, such as: ITunes, Amazon, Shazam, Spotify etc.
- You keep 100% of the royalties and all the rights to your music
- It is a month-by-month contract so you can cancel at any time! If an album/EP/single has been up for less than 8 months there will be a fee to remove each one from the site!
- Takes 2-3 weeks before your music will be on the sites! You will be paid monthly and can receive daily and weekly sales reports to see how each item you upload is selling!
- TuneCore also offers a Music Publishing Administration service. For a one off fee they offer a worldwide royalty collection service amongst other things!
- Ditto Music offers a similar service to TuneCore and SongCast. Your music gets distributed to a wide variety of online retailers and you keep all royalties and the rights to the music.
- Like the other sites, there is a one off fee for uploading a single/EP/album, which then occurs a small monthly fee 12 months after uploading.
- Ditto can also offer the ability to get your music chart eligible
- Ditto offers a press promotion service, or if money is no problem they will do a full press campaign for your release!
- Ditto offers the ability to start up your own record label!
Avoid using more than one aggregator site when selling your music online. Using different aggregators will result in your track having multiple barcode numbers, resulting in two versions of the same content and both copies will be removed. The other thing to take note of is that if you have aspirations on making the charts whether Nationaly or specialist charts like the Indie chart you will need to ensure that they are registered as being chart eligible. Also at the time of writing this streaming and the amount of times your song is downloaded and listened too will also count towards a chart position.
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