The importance of singers image
Singers image: As an act you have to have the whole package; right down to your style choices and social media artwork it needs to be uniform and consistent. Your singer’s image and music is core to you being successful as an act and they must therefore reflect your personality and music along with hopefully standing out. Find some tips that will help you with a singer’s image and synchronisation but be aware this isn’t an evening or two’s work - it could even take years and will constantly keep evolving.
Singers image is an extract taken from the forthcoming book, The Secret to Success in the Music Industry!
Advice for Singers Image
Your singer’s image is a way to market yourself when you’re not performing, so considering all factors of your image is vital. Ensure your style reflects your music and matches your fans' perception of what they expect your singer’s image to be. It’s also important to think about which instruments you choose to use when performing - use what suits your performance, not what you want to be seen using. Of course if you have backing musicians and/or singers you must make sure they are well considered and that they also fit with the overall image plan.
Coming up with a singer’s image and style will take time and a good way find ideas is to look at acts with similar musical tastes. Along with your own style and personality start to incorporate ideas that you are comfortable with on stage. Again the Internet and YouTube is a huge, easily accessible resource right at your fingertips.
Social media is an essential tool for a singer and their singer’s image, therefore making sure there’s some synchronisation in all of your social media platforms is important. Try not to confuse your fans by making each one of your social media platforms different. Make sure your Facebook cover photo is the same as your Twitter header, and your SoundCloud display picture is the same as your website display picture. Make sure it’s as uniform and consistent as it can be to complete the overall singer’s image.
The amount of times I’ve looked at an act’s social media and considered whether it’s actually the same act I’ve watched that evening or the day before - it’s essential it’s all the same!
Synergy and Singers Image
The same goes for your URL’s; the more synchronised they are, the easier it is to find you. We live in an instant age and if you’re difficult to find online people will be distracted and move on, thus losing you a potential fan who could have come to the next gig or shared your music to their friends. This uniformity also strengthens the brand and your singer’s image.
For example Open Mic UK use similar URLs to increase search ability so that they are easy to find. It may not always be possible to get all platforms the same but spending time to get this right from the start will be a huge benefit:
Promoting yourself is an important part of being a singer, so make sure your posters and leaflets are synchronised with your singer’s image. Making them look too varied, as mentioned, can only give room for confusion. If you have a running theme within your artwork it’s easier for everyone and also saves you spending money on different artwork. So make sure the same logo, text font, layout and picture are on your flyers, posters and your merchandise.
The best way to become an artist that has many fans is to not label yourself as a particular genre; this can sometimes alienate certain fans. By not labelling yourself you’re open to play anywhere that is credible. After you’ve played a few gigs you’ll start to realise and get a feel for who your fan base is, then you can start pin-pointing them.
Whatever you do with your singer’s image just be yourself and love what you do as passion will shine through.
Take a look at some other similar articles;
And don't forget you can enter Open Mic UK now!
BRISTOL OPEN MIC NIGHTS THE TOP 10
Not many cities in the UK rival Bristol for live music venues. Open Mic UK outline the top 10 of Bristol's open mic nights.
The birthplace of respected artists like Portishead and Massive Attack, Bristol has an …
DORSET OPEN MIC NIGHTS THE TOP 10
The top 10 of Dorset's open mic nights. We take a look at the best open mic nights that the county of Dorset has to offer singers and musicians.
There’s a ton of opportunities to enjoy some fantastic live …
BOURNEMOUTH OPEN MIC NIGHTS THE TOP 10
With new bars and music venues popping up all over, there’s definitely a buzz about Bournemouth.
Open Mic Finder in Bournemouth
Bournemouth not only possesses a gorgeous coastline and vibrant …
TOP 10 OPEN MIC NIGHTS SOUTHAMPTON 2018
Open Mic Finder in Southampton
Southampton may be best known for its connection to the Titanic, but the city has also made a name for itself through its thriving music scene. This bustling …
HOW TO RAP
Rapping with confidence, control, and emotion.
How to Rap - Five Key Areas of Focus
How to Rap: In this article we have focused on five key areas to help you improve your rapping techinique.Lyrics are the fundamental part of any rap …
MUSIC ARTIST MANAGEMENT
What does Music Artist Management do?
Music Artist Management: All music mangers vary and can do an array of different jobs to help artists develop every aspect of their music careers. What a manager does for you …
LOOKING FOR A MUSIC MANAGER?
Should you be looking for a music manager?
Looking for a music manager?: Certainly what we’d advise especially when starting out is just concentrate on your own affairs to begin with before you start looking …
WRITING A PRESS RELEASE
Putting together and writing a press release
Writing a press release: You need something to back up your words explaining your story for your newspaper article, that’s where writing a press release, comes in. …
JAMES NEILSON CROWNED OPEN MIC UK 2017 CHAMPION!
Future Music have crowned James Neilson Open Mic UK's 2017 overall winner
Open Mic UK 2017 Champion: The national music competition Open Mic UK has found its latest winner! Joining a long line of …
OPEN MIC UK 2017 PRIZE WINNERS
Judges’ Top Scores and Prize Winners Announced
Open Mic UK 2017 Prize Winners: The Open Mic UK 2017 Grand Final judges’ top scores and prize winners have been revealed! The national music competition …
TeenStar 2018 Audition Dates Now Released!
TeenStar 2018 audition dates are now released! TeenStar, the UK’s only singing and dance competition exclusively for 19 year olds and younger, have now released their 2018 audition dates! …
MUSIC COMPETITION OPEN MIC UK 2017 AUDITION DATES RELEASED
Music competition auditions dates for Open Mic UK 2017 have been announced!
Open Mic UK have announced their music competition auditions dates for Open Mic UK 2017! The Open Mic UK music …
SAM CLINES CROWNED OPEN MIC UK 2016 CHAMPION!
Future Music have crowned Sam Clines Open Mic UK's 2016 overall winner
Open Mic UK winner: The national singing competition Open Mic UK has found its latest winner! Joining a long line of prestigious …
OPEN MIC UK MUSIC COMPETITION WINNER – JUDGES’ TOP SCORES!
The Open Mic UK music competition winner 2016 Grand Final judges’ top scores have been revealed! The Open Mic UK music competition Grand Final took place at The NEC in …
TeenStar audition dates now released!
TeenStar audition dates are now released! TeenStar, the UK’s only competition exclusively for pre-teens and teenagers, have now released their audition dates! And new for this year it’s also open …
AUDITION DATES RELEASED
Music competition auditions for Open Mic UK 2016 are announced today!
Open Mic UK have announced their music competition auditions dates for Open Mic UK 2016! The Open Mic UK music competition auditions will be …
MUSIC COMPETITION COMES TO MANCHESTER
The Open Mic UK music competition came to Media City UK, Manchester
Music competition in Media City UK: Manchester played host to the Open Mic UK's music competition where singers and songwriters …
MUSIC COMPETITION COMES TO CAMDEN, LONDON
The Open Mic UK music competition came to Dingwalls, Camden
Music competition in Camden: Dingwalls in Camden, played host to the Open Mic UK's music competition where singers and …
A&R MUSIC – ADVICE FROM THE MUSIC INDUSTRY
A&R music industry professionals provide advice from the Grand Final.
A&R Music: The Open Mic UK music competition grand final hosted the best unsigned singers from across the …
NORTH EAST MUSIC CONTEST
Singers and songwriters came to impress at a show for the North East Music Contest at Dewsbury Town Hall
North East Music Contest: Open Mic UK is more than a competition and if you’d like …
SOUTH ENDLAND MUSIC CONTEST
Singers and songwriters came to impress at a show for South England Music Contest at The Engine Rooms
South England Music Contest: Open Mic UK is more than a competition and if you’d …
NORTH WEST AND SCOTLAND MUSIC CONTEST
Singers and songwriters came to impress at a show for North West and Scotland Music Contest at The Forum Theatre
North West and Scotland Music Contest: Open Mic UK is more than a …
MIDLANDS MUSIC CONTEST
Singers and songwriters came to impress at a show for Midlands Music Contest at The NEC
Midlands Music Contest: Open Mic UK is more than a competition and if you’d like advice on how to develop as …
LONDON MUSIC OPPORTUNITIES
Singers and songwriters came to impress at a show for London music opportunities at the Beck Theatre
London Music Opportunities: Open Mic UK is more than a competition and if you’d like advice on how …