The importance of content and design on a singers website
Singers website: Go and surf pages in general on the Internet and you’ll notice that your subconscious will decide whether you like the singers website within about ten seconds. So the importance of making the singer’s website easy on the eye and engaging to the user is essential. In some cases it may mean you have about ten seconds to keep people on your singer’s website before they click off, carry on surfing the Internet and forget about you.
Singers website is an extract from the forthcoming book, The Secret to Success in the Music Industry!
The importance of a singers website
How to use your website effectively
Firstly you need a clean and clear website that features the best of what you do always - quality over quantity! Keep themes and display pictures the same and make sure those chosen are the ones used on your social media. If necessary, change the pictures on your social media so they are consistent and in line with the singer’s website, thus keeping uniformity at all times.
This comes down to image but you don’t want a potential fan to question whether that is you so make sure image is the same across the board.
Make sure your singers website is…?
It is essential that your singer’s website is easy to navigate for all users and this includes pages being quick to load. Often hosting large files such as videos and pictures will slow down your page speed. Its best practice to host videos on another platform and with regards images; you can easily resize any images appropriate to a website to ensure it doesn’t slow down your page speed.
Singers website – Hints and tips
Data capture for a singer’s website is very important for keeping fans up-to-date with newsletters so consider adding an option to join the mailing list on your site. Make it easily accessible and clear at the top of the website and keep it simple - a two-step process, enter your name and email address, click submit- done.
Data capture of emails is a great way to build a mailing list! Just ensure you then manage it by communicating in a regular and informative manner.
Singers website content
A useful idea for your website is to have updated information populated from your social networks, so include social media plugins as they will keep the content updated with fresh news and information. It also reduces the need to constantly add content to your website.
By including plugins for social media sites on your website it keeps the singers website updated automatically when you update your social media sites like Facebook events/pictures or a Tweet. This is a very useful way to manage content when under time constraints, as well as ensuring all bases are covered uniformly.
Accessibility of a singers website
Lots of links
Make sure you’re directing fans to the correct part of your website. People want to buy your music and/or see you live so make it easy on the eye and easy to find. If posting about your new single, put the link to the area that the fans can buy it from e.g. www.mywebsite.com/buy-single-here. If advertising an upcoming gig, make sure interested fans are directed to www.mywebsite.com/buy-tickets-here. These are key when ensuring a successful singer’s website.
Synergy of your singers website and social media
We talked to death about making sure your profile pictures on all your social media including Facebook and Twitter are the same as the main picture used on your website to create a working synergy across all of your platforms. Make sure your social media sites have the URL of the singers website as prominently displayed as possible. For YouTube you may have to include the full web address if you include the http://.
The same applies to colour themes and logos; you want to make sure that your style and imagery is demonstrated clearly to increase brand awareness. This all follows on to physical marketing and promotion.
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