Artist Promotion

6 Reasons You Should be Collaborating with Other Artists

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Currently, more than half of the UK’s Official Top 20 songs are products of collaboration between artists — and this is no coincidence. Partnering up with other artists gives musicians a huge amount of potential to increase their visibility and propel their success. We‘ve listed 6 of the main benefits below.

6 Important Reasons to Collaborate with Other Artists:

#1 Collaborate with artists to multiply your exposure

Artists you collaborate with might get discovered first

By collaborating with other artists, you and the musician you are working with can share your audiences and gain at least twice the reach you would normally. If the other person is more well-known than you, the potential reach is even higher.

Many aspiring musicians will seek out artists or producers who are already well-established in the music scene, to boost their own popularity and in turn increase their credibility.

Even if you and the musician you have partnered with are both at an early stage in your music careers, you may not experience this surge in popularity to the same extent, but will still have a great opportunity to expand your fanbase.

#2 Artists you collaborate with might get discovered first

Collaborating with other musicians will increase your chances of being able to springboard off your musical partner’s sudden success.

This is of course impossible to know for certain or predict, but the smartest thing you can do to to achieve this is is to seek out those with the most talent, and prioritise this over everything else. Their popularity may dwindle or blow up over night, but talent is the only thing you can be sure of.

A great example of a collaboration between Labrinth, Sia & Diplo (LSD) gave us Thunderclouds:

#3 Make the most of streaming services

In an age where streaming — like Apple Music or Spotify — accounts for over 50% of music consumption, it is arguably the single most powerful way to gain rapid exposure.

Offering you millions of potential fans at your fingertips, it’s a good idea to collaborate with other artists to increase your visibility on these platforms.

Caution: Shameless plug ahead! Continue reading below.

#4 Spice up your style

Many artists enjoy partnering up with musicians that have a different music style to theirs, as this can result in a song that is innovative and fresh.

Soul-pop singer Paloma Faith’s collaboration with drum and bass artist Sigma for the song ‘Changing’, or Cardi B’s ‘I like it’ which mixes hip hop with latin trap are just a few of the many genre mixes that are rapidly increasing in popularity.

It not only breaks you out of your stylistic comfort zone, but may, subsequently, open doors to an entirely new fanbase.

#5 Learn new skills

why you should collaborate with other musicians

Regardless of whether your collaborative work is a success, working with new people will always be a valuable learning experience that you can benefit from in future.

Through music collaboration, you may learn new songwriting techniques, production or recording skills, marketing tips and promotion ideas that will help to take you to the next level of your career

If the artist collaboration turns out to be a negative experience, this will teach you what not to look for in a music collaboration moving forward.

#6 Build your reputation

As with most things in life, success often comes down to the people in your network — so the more personal relationships you build, the more potential opportunities you will gain.

In spite of all the many ways to connect online — or perhaps because of them — word of mouth remains one of the most powerful methods to further your reputation as an artist.

Artist collaborations are a great way to create relationships and build a network in an organic and meaningful way. With this in mind, make sure that you value and respect each collaborator regardless of your song‘s success.

Have you collaborated with other musicians? Do you feel that this helped your career? We would love to hear about your experiences in the comments below.