Blogs have been around for a long time yet they still have a very vital place in the music industry. They can be incredibly influential and remain one of the most effective tools in the modern-day industry to help artists grow their fanbase online.
Learn how to submit, promote and get featured by music bloggers. This will increase your audience, attract potential new fans and get valuable free publicity for your album, tracks and gigs. But first, you must find out who to approach and how to do it.
Being featured on blogs can really help to build your fanbase and encourage more people to learn more about you and your music. Read on to discover the world of music blogging and how it can help you as an emerging artist.
How to submit, promote and get featured by music bloggers
As you may have noticed, social media is “noisy” and it can, therefore, be hard to gain adequate momentum through this channel alone. One way to position yourself and gain exposure to potential fans is through music blogs. While it may be hard for new artists to get the attention of music bloggers, there are some blogs that are specifically looking for “fresh blood”.
What is a music blog?
Blogs have come on leaps and bounds since they first appeared online. While some blogs are simply side-projects for people who love music, some are run by teams of committed writers.
In reality, blogs are everywhere. They are simply a website with regularly updated posts, stories or articles, provided in chronological order. It’s regular online content that keeps the reader engaged – many websites nowadays are very well presented blogs.
Usually, there are different forms of blogs but they are predominantly based around genre, content, location or a company. Music blogs likely fall under the categories of either genre – this would likely be in your case, a music blog with feature-length interviews with artists or articles about the music industry, or content – featuring music clips or videos.
Music blogs: Platforms to promote music
Being featured on a high-profile music blog or website will give an artist invaluable exposure, boost their fanbase, and provide an impressive flourish to any musical CV.
However, since influencers are constantly being swamped by emails from musicians seeking their backing, it’s well worth putting in some extra effort to make your submission stand out in their crowded inboxes.
How to get your music on blogs
Be tactful about the music bloggers you choose to contact. Rather than firing generic emails to every music website you find, your chances of success are much higher if you first invest some time researching the specific focus, content and acceptance rate of each website before deciding to submit work.
Some websites are open to submissions from artists of all genres and levels of experience, while others might have a specific focus on a type of music that doesn’t align with your style — so it’d be fruitless even attempting to contact them.
It’s best to investigate the sort of music previously featured on the website and assess how your work may (or may not) fit in.
How to contact music blogs/websites
Many websites dictate a strict submission format that you’d do well to conform to or risk your email being discarded before it’s even read.
For websites without a clearly defined application process, it’s especially important that your email is immediately captivating and professional.
Successful bloggers have a packed schedule, so you’re more likely to persuade them to listen to one or two of your stand-out songs, rather than downloading an entire album. Even a small snippet of a song may be enough to pique their interest.
If you insist on submitting your entire album, make it accessible via a user-friendly streamer, like Soundcloud, first and recommend some key tracks, so the recipient can dip in and out at their convenience.
Personalise your music blog submission
When sending the same submission to multiple contacts at a time, take care to use the ‘BCC’ (Blind Carbon Copy) function, which means the recipients can’t see who, or how many others, have also been sent the email.
Keep in mind, group emails seem lazy, and influencers will assume that you lack a genuine, specific interest in their forum — which certainly won’t make a positive first impression.
If you’ve done your research, and have time to send individual e-mails, some subtle personalisation tailored to each website can help your submission stand out.
For example, mentioning a specific article, or artist they’ve featured previously creates the impression that you’re genuinely passionate about their site, and might make them more inclined to feature your work.
Submit music to blogs for free
Some websites, such as SubmitHub, guarantee to get influencers listening to your music but will charge a small fee for the privilege.
Granted, the price is normally very low (less than a pound per submission), but have caution. The assurance that a music blogger will listen to a short section of your song is by no means a guaranteed feature.
You’ll be refunded if an influencer doesn’t listen to your song, but they’re under no obligation to take it further.
If you do choose to use a paid service, remember it’s just as important to be selective and research the websites you intend to approach beforehand, or you’ll be wasting both time and money pursuing useless leads.
What to include in a music blog submission
As well as a sample of your work, it’s worthwhile including some of your brand art and some high-quality press-photos with your submission.
Bloggers want their websites to be visually appealing, so if they choose to write about you they’ll need some images to support the article.
Don’t send your entire autobiography, but if one of your songs has a unique origin-story that can be condensed into a short paragraph. Consider including it your email to persuade the influencer that you’re interesting enough to warrant writing about.
Indie music blogs to submit to
The following blogs are specifically interested in submissions from independent artists:
Five major blogs that want your music:
Pigeons & Planes
P&P pitch themselves as a music discovery site with an international reach where fans can be introduced to new music from all genres.
They commonly share interviews and articles about up-and-coming musicians, as well as ‘Song of the Week’ lists, and ‘Top 10…’ charts. Full contact details for submissions are available on their website.
This award-winning blog boasts a broad, exciting readership of record labels, publishers, management companies, radio stations, PR and sync companies from all around the globe — on top of an extensive general following.
They actively encourage submissions from unknown artists in all genres and have the contact form clearly laid-out on their website.
This site began life as a web-radio but now functions primarily as a blog about emerging artists they deem worthy of inclusion in their ‘Holy Bible’ of new music.
They prioritise reviewing materials from artists at the beginning of their career, over more established musicians, and promise to give feedback regardless of whether you get featured or not.
They offer two options for music submission: Submithub (not available at weekends) and HumanHuman. Although, they do charge a small fee for submission in order to maintain their paid writing team.
Both of these submission servers can be accessed via links on their website.
BIRP.fm has become an influential platform for emerging indie music in the decade since its establishment in 2009.
Followers of the site receive a monthly compilation of over a hundred free-to-download fresh tracks, as well as a blog where the community can discuss and share exciting new discoveries.
They won’t accept e-mail submissions, but you can send physical demos and albums for review to the address listed on their website:
PO Box 6676,
Paris, Texas, 75461
or electronically via Submithub.
FACT is a UK-based online magazine that has become one of the most influential music publications on the internet — even producing their own exclusive video content.
Competition for a feature is fierce, but a mention on this website would provide a massive jump-start to any artist’s career. The address for e-mail submissions is listed on their website: [email protected]
DIY music blogs
If you or your musician friends have an aptitude for writing, why not consider creating your own blog? This can be linked into your social media channels and if it becomes successful, it’ll be a fantastic platform for promoting your music and your peers’ tracks. Here are some helpful tips for getting started,
How to submit music to blogs
To promote your music, do your research. Make sure you know what genre of blog you are looking for and make sure your music is ready for exposure to the public. Make a step-by-step plan and create a submission that will stand out among the unread emails.
- Make great music first
- Find the right blogs
- Follow the blog guidelines
- Check your details
- Proofread your submission
- Link your socials
- Promote your work
- Submit your music to blogs
UK music blogs
Music blogs give you a chance to express yourself as an artist, get your opinions out in the public domain and of course, share your content to the world.
Fans enjoy learning more about an artist’s personality and their life outside of music.
This makes blogs an excellent way to build up interest and excitement around you as an artist and as a person. It also provides an opportunity to upload recent interviews, videos or photoshoots to keep your fans up to date.
The other great thing about blogs is that they stay relevant – one of your fans might come across some content you posted a year or two ago and could learn more about you and discover new music.
Blogs also often get picked up by record labels and streaming services looking to update their playlists.
When are you ready for an unsigned music blog?
If you’re regularly singing, performing and songwriting, it’s likely you are ready to start recording some music if you haven’t already.
Once you’re in a position to record, work closely with a producer to create a good quality recording that is more likely to get picked up by bloggers.
Then, you’re ready for the next step.
How to get your music heard on the internet
You need to prepare yourself to do a lot of research to find the right blogs. Firstly, make sure you know what genre your music falls into. Have a look at other artists and see what blogs they have been featured on.
Make sure you have a strong understanding of the type of content the blogger is writing. When does this blogger write content? Is it when an artist is just releasing new music or is it when they are touring?
Look at using a service like SubmitHub which helps artists in the music industry who are trying to get involved and featured on music blogs.
What is SubmitHub?
SubmitHub is a fantastic and invaluable tool to help artists starting out in the music industry. It is a great platform for musicians to contact music bloggers, record labels and Spotify playlisters, plus many more.
It provides lots of useful statistics to help you work out who to submit your music to and how to filter it so that it ends up in the hands of the right person. Companies such as Spotify and Apple Music use the service by following its bloggers and playlisters as a way of discovering new music. It also provides feedback on songs.
The way it works is that you upload your song, then pick blogs you think apply to your style of music using genre filters. Submit it and you could get a response from record labels or bloggers within a matter of hours.
There are almost 700 active blogs and labels using SubmitHub, reaching 82 million people, so the statistics speak for themselves.
More tips for submitting to a pop, acoustic, hip-hop or electronic music blogs
#1 Make great music first
The most important thing is to make sure you are ready and you have good quality music that you believe is good enough to submit to a music blogger. Then, you need to make sure that you present it well.
#2 Find the right blogs
So, firstly, make sure that you are submitting your music to the right type of blog. Have a listen to the music and make sure you are positive that there’s a chance it will get featured.
#3 Follow the blog guidelines
Next, make sure that you follow the submission guidelines. This is really important. If you don’t follow them, you will likely be ignored. They will be on the submission page itself and make sure you properly read and follow them. If the blog states that they are only focusing on rock music right now and you’re a pop star, don’t waste your time applying.
#4 Check your details
Ensure you have the correct contact details. The last thing you want to do is make all that effort into submitting your music and then find out later that you sent it to the wrong person. Take the time to find a name so you can direct your music appropriately. It shows you have made an effort and it’s more personal.
#5 Proofread your submission
Check all your spelling, grammar and punctuation. It sounds obvious but making a simple error could seriously damage your chances of getting your music onto the blog. Bloggers are professional writers and they will notice if you have misspelt something or if you have made a grammatical error.
#6 Link your socials
Include links to all your social media, website and your music whether it’s on a streaming service or on a website like YouTube. You want to make it easy for the blogger to find your music. If it’s too difficult they are likely to lose interest. Don’t send attachments as music bloggers are all about streaming nowadays and are unlikely to open anything that requires more effort to listen to.
#7 Promote your work
Sell yourself as an artist but don’t go overboard. It’s all about content. Give yourself a good shot at getting your submission read by being professional and not too wordy. Make the subject of the email stand out so it’s more likely to get picked up. Describe your music and give a comparison to other artists.
How do you get your music heard on the internet?
There are so many different ways to get your music heard online but one of the best ways is to use streaming services.
Whether it’s through Spotify, Apple Music or Google Play, direct your fans to your music through your website and via social media. Streaming services have increased in popularity in recent years and artists from all over the globe use them.
YouTube is another great platform to get your music heard online. If you haven’t got any videos yet and you’ve recorded a song, why not create an artwork video? It will keep your fans listening and engaged and it helps them to learn and find out more about who you are as an artist.
What is a music blog premiere?
Another great way to get exposure is through a music blog premiere. It’s a great way to get involved with a music blog that might not have covered your music otherwise. It enables you as an artist to exclusively release your music through a strong platform which can open you up to a bigger audience.
Typically, a music blog premiere is where a song, video or music project appears online before it’s appeared anywhere else – so it’s an exclusive. It might be given a premiere promotion on social media or in email blasts, or even with homepage placement on the website.
To make it interesting and exciting for readers and music fans, it should also have some form of information that’s not available anywhere else such as a quote from the artist or details about upcoming music or projects.
If you are a relatively unknown artist with a small following, a music blog with a big readership and a strong following can make a big difference. It can provide an excellent base for you to release new music and to create a fanbase for your whole career.
Equally though, it might not be possible for you to release a premiere on a music blog. If not, have a think about other ideas that bloggers might be interested in. Make it something interesting – if your music has already been out in the public then it’s got to stand out to the blogger to convince them that your story is worth covering. Offer an incentive such as a new story or fact about your music that is worth sharing.
Following up on your music blog submission
So, you’ve put all that effort into finding the correct bloggers and submitting your music to them. How do you follow up on it?
It’s frustrating waiting around for people to get back to you. But sometimes, a little patience is key and it will be worth it in the end.
Bloggers tend to get a lot of emails, so it could be that they have got hundreds of emails to get through and they just haven’t quite got to yours yet.
Firstly, give it at least two weeks before you send another email. You don’t want to sound desperate – and if you send another email before then, it could just put them off. Equally though, sending a second email is important because it shows how passionate you are.
When you do contact them, be polite and friendly. Otherwise, you will likely not get any response at all!
What happens when you get lucky? Hopefully, all your hard work will pay off and you’ll get a positive response from a blogger who wants to feature your music.
Once you’ve reached that milestone, make sure you make the most of it. Share it across all your social media platforms. Put it on your website. Send it to your friends and family and encourage them to share it too.
Send a message to the blogger thanking them for including you in their blog.
Then, plan your next move. This could open a lot of doors for you. Have a think about other bloggers you could contact and see where it could take you next. There are so many options out there for you.
Ultimately, whatever happens, don’t give up. Even if you email 50 bloggers and you only hear back from one, that’s something to shout about and you should be proud! You know you’ve got the talent and you know your music is worth listening to. Keep the faith and soon enough you will reap the benefits.
Ready to get your music on a the top music blogs of 2020?
You’ve got lots of tips now on how to submit, promote and get featured by music bloggers and get yourself noticed as an artist. All you need to do now is get a great track together and put yourself out there.
- How can I market my music independently?
If you don’t have the resources to use an agency or PR company, there’s much you can do on social media. Upload your tracks on every platform, as well as a streaming service. Promote your events on listing sites. In terms of offline marketing – do put up posters and hand out leaflets prior to gigs.
- How do I get my music recognised?
Getting likes, shares, plays and views will help get you noticed. Ask the local press to run a feature on something you’re doing. Gig everywhere you can, especially at an open mic and jam nights. Enter music competitions, network with industry people and work hard to be the very best you can be.
- What’s the difference between a blog and a vlog?
A blog is written. It may contain pictures, videos and links, but it is primarily read not watched. A vlog is a video blog, such as those found on YouTube. In these, the vlogger speaks to the camera and records it using a video camera or smart device.
Do you know any great new music blogs? What do you do to gain exposure for your music? Post your links and let us know what you do to promote your work in the comments!