Facebook for Singers: What and When to Post

Getting your Facebook content right is important when you’re a singer. Post too little and you are in danger of getting lost in peoples’ news feeds and forgotten. Post too much and you will irritate your Facebook fans! Striking the right balance is essential in keeping your current fans engaged and growing your fan base.

Keep it to the point

Avoid the temptation to post overly long posts on Facebook – try and keep statuses short and straight to the point. Of course you can be flexible with the amount of posts you do – for example if you have just released a record, are touring or are on the promotional trail then update your page more often, just so long as the content is of interest to your followers.

A good rule of thumb is never to update your page more than 5 times a day – at this point you are wandering into spam territory.

Use teasers to create excitement

If you’ve spent a long time and perhaps a lot of money making a new video, don’t just put it up on Facebook without ceremony. Try to create a ‘teaser’ campaign before you release the video.

For example, posting behind-the-scenes photos the week before you release the video or short snippets of the video itself are good ideas for giving your fans exclusive content that will get them excited for the video. ‘Coming soon’ messages are a good way to increase suspense and pique interest.

Similarly, if you have an album of 40 great photos from a gig, split them up into two albums and post them separately. Remember, photos are important; we have found that photos are consistently the most visited part of any act’s Facebook page.

What are the best times to post on Facebook?

The best time to update your page is when most of your fans will be on Facebook. A recent study shows that there are three times during the day when usage spikes: 11am, 3pm and 7pm.

Updating on weekdays is far more effective than at the weekends when people are out of their regular routines. So a posting strategy of 11am on weekdays should get the best results.

Take the stress out of it and schedule your updates with HootSuite or Tweetdeck , tools that allow you to simplify how you update a bunch of social networks in one go.

Mistakes singers make on Facebook

  • Give self-promotion a break. The ultimate goal is to convert fans to support you financially through music, merchandise and ticket sales. However, trying to push sales messages onto fans that already own your material or frequently attend gigs should be avoided.
  • A good ratio recommended by social media professional Steve Woessner is 6:1, that means six ‘this is what the act are up to’ updates for every one ‘and our new single is available from iTunes’.
  • Respond to comments. Don’t just push content onto fans and leave it at that, if they comment on your posts, reply to them. Facebook is a social network after all.
  • Always stay positive when responding to comments – avoid negativity and getting involved in arguments.
  • If you are struggling for ideas to post, try something different. It doesn’t always have to be content directly related to your act. People may like your music but they will also be interested in your personality, style, opinions etc. Post videos, pictures and articles you find interesting. This will provide debate amongst your fans!
  • The reason some people have lots of followers is because they are funny and relevant so if you can, engage some measured wit and humour.

Using Facebook as a singer: rewarding your fans

People like free things, and if you give them free things, they will “like” you more. You shouldn’t post your entire album free of charge and offer each fan free tickets for life, but throwing your social media followers something that they can’t get anywhere else is surefire way to garner more fans (and keep the ones you have).

It’s often forgotten but thanking people is actually quite a powerful way of reinforcing connections. When you’re touring it’s always good to post a thank you update after each gig.

Even if just 1% of your total Facebook fans were at the concert in question, that 1% will feel special for having attended and are likely to comment on your update, which will in turn publish to their own Facebook profiles.

So, to conclude, putting thought into how you are going to manage your Facebook page and being organised about what you want to say and when you say it will make your life easier and get the most out of your page!

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