Are you confused as to how and when you should be posting content on social media? You’re not alone, and many inexperienced artists find they make mistakes in this area.
Facebook for singers: knowing what and when to post will save you time and make your social media campaigns more effective by far. Keep your Facebook fans happy with exciting, frequent content and they’ll stick with you.
Social media has become almost a science in its own right. In this article, we’ll explain how to engage and reach your fans so that you – and your music – receive the maximum exposure.
Facebook for singers: what and when to post
Getting your Facebook content right is important when you’re a singer. Post too little and you are in danger of getting lost in peoples’ news feeds and forgotten. Post too much and you will irritate your Facebook fans. Striking the right balance is essential in keeping your current fans engaged and growing your fan base.
You’ll often hear people speak about ‘engagement’ and ‘reach’ in relation to Facebook. This is all about finding and connecting to your audience. And posting quality content at the right times is a key part of achieving this. The kind of categories you’ll need to post include: updates about what you’re doing (ideally a mix of text and pictures), show and gig photos, videos of you singing, shared relevant content from other places and events (yours and other musician’s).
How often should I post on Facebook?
A good rule of thumb is never to update your page more than 5 times a day absolute max – at this point, you are wandering into spam territory. On busier days, where you have lots of exciting things happening, it’ll be natural to post more. In fact updates throughout the day, such as when auditioning for competitions are really interesting for your followers.
But even at quieter times do try to update daily. It could be a text post, a picture of a rehearsal, a blog link, or sharing someone else’s stuff. Try to vary what you’re posting, to hold your followers’ interest. And don’t make it all about you all the time. Sharing other artist’s content can actually gain you more followers (and they might return the favour too).
If that seems a lot, don’t worry, you don’t need to do it every day. Take the stress out of it and schedule your updates with HootSuite or Tweetdeck, tools that allow you to simplify how you update a bunch of social networks, and pre-prepare many posts in one go.
This is great if you’d rather set aside an hour a week to plan out your Facebook strategy, rather than coming up with ideas on a daily basis. That said, you must still stay connected to your Facebook each day. You may receive messages about gigs, and fans will want you to interact, by liking or responding to their comments.
How can I post a song on Facebook?
There are a number of ways you can do this. You could share it directly from a streaming site or YouTube (these platforms usually have social media sharing buttons to make it quick and easy). You could record it using Facebook Live. Or you can create a post and attach a video from a site like Vimeo or YouTube. Whether you’re sharing or creating a new post, be sure to add a description to it. Don’t just post a video or track with no text. People won’t know what it is, or why it’s worth watching and it looks unprofessional (more on how to appear professional on Facebook later in the article).
What is the best time to post on Facebook in 2020?
The best time to update your page is when most of your fans will be on Facebook. That can be hard to identify, so the best option is to be guided by research done by social media experts. This is constantly changing and evolving, so it’s worth checking the trends from time to time. It’s not the same for different businesses and page genres either, so if you’re looking for clues, stick to research that covers the arts, media and music-related posts.
Updating on weekdays is generally more effective than at the weekends when people are out of their regular routines, however, Saturdays often see a spike of usage too. So according to recent research by Co-Schedule for the best times to post on Facebook, a strategy of 11 am to 6 pm on weekdays should get the best results.
Avoid Tuesdays as these see lower levels of interaction. Avoid clashing posts with major events – if it’s the World Cup Final, the BRIT Awards or a Royal wedding, chances are fewer people will be checking out your page. If you schedule posts ahead of time this is especially something you need to consider – check out what’s on first.
The best time to post on Facebook for maximum exposure
If you want to conduct your own research, that looks at the habits of your followers, rather than more general trends, there is an easy way to do it. Try going live on Facebook at different times of the day and on different days of the week and monitor how many people watch, comment and like while you’re live. You can also check your Facebook statistics to see which posts are doing well and identify why. Facebook has lots of handy tools and settings to help you succeed in this.
Look for patterns and trends – is it posts with particular content that are most popular, or is it linking to the times you’re posting them? Either way, it’s very useful information for improving your social media strategy.
Facebook marketing for musicians
Keep it to the point. Avoid the temptation to post overly long posts on Facebook – try and keep statuses short and straight to the point. Of course, you can be flexible with the number of posts you do – for example, if you have just released a record, are touring or are on the promotional trail then update your page more often, just so long as the content is of interest to your followers.
Facebook music marketing: How do you get your music heard?
Use teasers to create excitement. If you’ve spent a long time and perhaps a lot of money making a new video, don’t just put it up on Facebook without ceremony. Try to create a ‘teaser’ campaign before you release the video.
For example, posting behind-the-scenes photos the week before you release the video or short snippets of the video itself are good ideas for giving your fans exclusive content that will get them excited for the video. ‘Coming soon’ messages are a good way to increase suspense and pique interest.
Similarly, if you have an album of 40 great photos from a gig, split them up into two albums and post them separately. Remember, photos are important; we have found that photos are consistently the most visited part of any act’s Facebook page.
The best facebook groups to share music
Another fantastic benefit of Facebook is the ability to join communities. So it’s not just what you post and when you post, but it can also be where you post, that makes a difference. Click here for some of the current top music groups to join. It’s also worth sharing your gigs and launches on local group event pages too.
Mistakes singers make on Facebook
- Give self-promotion a break. The ultimate goal is to convert fans to support you financially through music, merchandise and ticket sales. However, trying to push sales messages onto fans that already own your material or frequently attend gigs should be avoided.
- A good ratio recommended by social media professional Stephen Woessner is 6:1, that means six ‘this is what the act is up to’ updates for everyone ‘and our new single is available from iTunes’.
- Respond to comments. Don’t just push content onto fans and leave it at that, if they comment on your posts, reply to them. Facebook is a social network after all.
- Always stay positive when responding to comments – avoid negativity and getting involved in arguments.
- If you are struggling for ideas to post, try something different. It doesn’t always have to be content directly related to your act. People may like your music but they will also be interested in your personality, style, opinions etc. Post videos, pictures and articles you find interesting. This will provide debate amongst your fans!
- The reason some people have lots of followers is that they are funny and relevant so if you can, engage some measured wit and humour.
Using Facebook as a singer: rewarding your fans
People like free things, and if you give them free things, they will “like” you more. You shouldn’t post your entire album free of charge and offer each fan free tickets for life, but throwing your social media followers something that they can’t get anywhere else is a surefire way to garner more fans (and keep the ones you have). A common method is to ask followers to like and share – or like and comment on – a post in return for a competition entry.
It’s often forgotten but thanking people is actually quite a powerful way of reinforcing connections. When you’re touring it’s always good to post a thank you update after each gig.
Even if just 1% of your total Facebook fans were at the concert in question, that 1% will feel special for having attended and are likely to comment on your update, which will, in turn, show up on their own Facebook feed.
Do put thought into how you are going to manage your Facebook page. Being organised about what you want to say and when you say it will make your life easier and get the most out of your page.
Keeping Facebook fans happy
Facebook is the perfect place to promote your act to fans but it’s important to not to lose them once they’ve ‘liked’ your page. Facebook is an extremely powerful marketing tool to help you connect with new and existing fans and promote your music, but only if used effectively.
Don’t let the time you spend attracting fans to your Facebook page be a waste. You don’t want to put them off staying once they’ve finally decided to like you. Here are some ways to maintain a happy fanbase.
Don’t annoy your Facebook fanbase
- Post content that is worth sharing!. Keep your personal profile separate from your music profile. Fans want information on new songs and tours, not updates on what food you’re having for dinner.
- If you’re struggling for content worth posting, think outside the box. Put a link up to a new song demo, or a video from a recent live performance. Maybe even try the occasional fan poll, like what songs they want to hear you play live.
- Don’t post marketing message son peoples walls. People will assume it will be spam and avoid it. Keep it on your own profile, but don’t overdo it. People don’t like having the ‘buy, buy, buy’ mentality thrown at them too often!.
- Don’t beg for likes. This comes across as desperate and will make current fans feel like you don’t appreciate them. People will wonder if there’s a reason for you trying too hard to get people to like your page.
- Don’t invite every fan to every event you post. Each event won’t be applicable to every fan. It can lead to fans ignoring any events you invite them to in future!. It will ruin the surprise factor when you finally announce a show they can get to!
- When it comes to competitions, avoid constantly asking your fans to vote for you. This may have the opposite effect. Chances are fellow singers who support you won’t appreciate being bombarded with requests from you to vote!.
- Avoid writing in capital letters – it comes across as aggressive (typing in capital letters can be construed as shouting). When we read text quickly we are not reading every individual letter, but instead, recognise the words by their shape. Words written in capitals are much harder to read as they have more angular shapes and therefore you are not reaching your audience effectively. People will skim the words but not necessarily process them
Keep it professional
It’s not only fans and peers who’ll check out your page. Music industry professionals who’ve seen you perform or audition for a competition may well head to your Facebook to check out what you’ve been doing and how you brand yourself. Don’t forget that this is a business after all, and those who work in it, need to know that you offer something fans will love.
So it’s vital you present a professional and high-quality impression. And this is how you do it….
#1 Keep your Facebook up-to-date
When you go on holiday, there are scheduling programmes that can do your posts for you. ‘HootSuite’ is a good example. It gives the impression you are posting updates even if you are not around! People will assume a page is inactive if there are no posts and unlike it. If it isn’t feasible keeping a page up-to-date, it may as well be deactivated.
#2 Don’t update too often
Try updating every few hours not every few minutes. It is unlikely frequent posts will always be something worth saying that won’t just spam peoples news feeds.
#3 Try to avoid overly long posts
People’s attention spans won’t last more than a few sentences so avoid posting a whole page worth of writing if it can fit into a few sentences.
#4 Always check grammar and spelling
Use Grammarly if you tend to make mistakes.
#5 Make sure you never repeat the same post
People will notice and it comes across as lazy.
#6 Avoid using too many mentions in a post
@ followed by a name can make a post hard to read.
#7 Use high res images
When uploading photos, make sure they are of good quality. Irrelevant or pixelated pictures will give you an unprofessional reputation.
#8 Don’t tag random fans
Don’t tag your fans in photos if they aren’t in them, this will annoy them. Especially if it happens more than once.
#9 Never spout negativity online
Especially towards others. Remarks or jealousy towards other artists will do you no favours, even if said in jest. Always keep it positive and never get drawn into arguments with people saying negative things on your page. Rise above it.
Promoting music on Facebook ads
When deciding what and when to post and analysing your stats, you’ll likely come across Facebook ads. These are very popular and you’ll often find that Facebook will email you with offers of free credit, to put toward an ad campaign.
But what is this and can it help you?
Facebook ads for musicians
Facebook ads have to be paid for and have varying rates of success. For some, they work really well, while for others they achieve nothing. They are relatively cheap as advertising goes, so you could try ‘boosting’ the odd post (this is what it’s called when you pay Facebook to push the posts to a larger audience than you can engage) and see what happens. But unless you’ve done a lot of research and swotted up on digital marketing, it might be a shot in the dark.
Remember, the more you interact with your fans the more loyalty they will feel towards you and the more likely they are to tell their friends about your Facebook page. And you must stay clued up on social media trends to stay ahead in the music business and let the world know what you’re doing.
- Which social media is best for musicians?
Facebook offers the widest range of tools and functions perfect for performers: event creation, video and photo sharing, live stream capability, blog sharing and the option to create a fan page, linked to your own Facebook. You should use as many social media platforms as you can, not just Facebook.
- How do you get your singing noticed on Instagram?
Instagram is a very visually focussed platform. So use it to post videos of you singing – make sure you include sound. You can also link to your tracks on streaming services in your posts. Follow others and use trending hashtags to gain followers and interest in what you’re doing.
- How do I get more likes on my Facebook page?
Invite people to like your page and share it across your other social media platforms. Add a ‘like’ and ‘follow’ button to your website and streaming profiles. Share your events on relevant group pages. Ask people to like your page when you’re performing at gigs.
What – and when – do you post on Facebook? Have you used an strategies for your social media to keep Facebook fans happy? Tell us about them in the comments below.