Facebook posts and content rules
Facebook Posts: Getting your Facebook posts right is important. Post too little and you are in danger of getting lost in people’s news feeds and forgotten. Post too much and you will irritate your Facebook fans! Striking the right balance of your Facebook posts is essential in keeping your current fans engaged and growing your fan base.
Tips for Facebook Posts
Keep it to the point
Avoid the temptation to post overly long Facebook posts; ideally keep statuses short and straight to the point. Of course you can be flexible with the amount of Facebook posts you do, for example if you have just released a record, are touring or are on the promotional trail then update your page more often, just so long as the content is of interest to your followers.
Use teasers to create excitement
If you’ve spent a long time and perhaps a lot of money making a new video, don’t just upload Facebook posts without ceremony. Try to create a ‘teaser’ campaign before you release the video. For example, posting behind-the-scenes photos the week before you release the video or short snippets of the video itself are good ideas for giving your fans exclusive content that will get them excited for the video.
‘Coming soon’ Facebook posts are a good way to increase suspense and pique interest. Similarly, if you have an album of loads of great photos from a gig, split them up into two or more albums and post them separately. Remember, photos are important; we have found that photos are consistently the most visited part of any act’s Facebook page.
Facebook Posts – The Basics
What are the best times to post updates?
The best time to update your page is when most of your fans will be on Facebook. A recent study shows Facebook posts that there are three times during the day when usage spikes: 11am, 3pm and 7pm.
Updating on weekdays is far more effective than at the weekends when people are out of their regular routines. But of course as people realise this it can change the trend so watch what works for you, record how much activity you have and see if you can see patterns through your Facebook posts.
So a posting strategy of 11am on weekdays should get the best results. Take the stress out of it and schedule your updates with applications like HootSuite or Tweetdeck, which are tools that allow you to update a bunch of social networks in one go.
How not to use Facebook
Give self-promotion a break. Yes, the ultimate goal is to convert fans to support you financially through music, merchandise and ticket sales. However, trying to push sales messages onto fans that already own your material or frequently attend gigs should be avoided.
A good ratio recommended by social media professional Steve Woessner is 6:1, that means six Facebook posts like ‘this is what the act are up to’ updates for every one selling something like ‘and our new single is available from iTunes’.
If someone has been compelled enough to make a post on you or your music, respond to comments and posts. Don’t just push content onto fans and leave it at that; if they comment on your Facebook posts, reply to them. Facebook is a social network after all.
Always stay positive when responding to comments – avoid negativity and getting involved in arguments.
Facebook Posts – Content
Good content takes time
Good content takes time to find, so perhaps ask friends for ideas. If you are struggling for ideas to post, try something different. Your Facebook posts don’t always have to be content directly related to your act.
People may like your music but they will also be interested in your personality, style, opinions etc. Post videos, pictures and articles you find interesting. This will provide debate amongst your fans.
The reason some people have lots of followers is because their Facebook posts are funny and relevant, so if you can engage some measured wit and humour.
Reward your fans
People like free things, and if you give them free things, they will “like” you more. You shouldn’t post your entire album free of charge and offer each fan free tickets for life, but throwing your social media followers something that they can’t get anywhere else is a sure fire way to garner more fans (and keep the ones you have).
It’s often forgotten but thanking people on your Facebook posts is actually quite a powerful way of reinforcing connections.
When you’re touring it’s always good to post a thank you update after each gig. Even if just a small fraction of your total Facebook fans were at the concert in question, those fans will feel special for having attended and are likely to comment on your update, which will in turn publish to their own Facebook profiles.
So, to conclude, putting thought into how you are going to manage your Facebook posts and page while being organised about what you want to say, and when you say it will make your life easier and get the most out of your page.
As with all things it will need to represent your personality and it’s going to take time but it’s important to carve your identity. Perhaps in time a loyal friend, fan or family member could really help by assisting with running your Facebook page. Although it’s a task that can be fruitful it can also be very time hungry to be done effectively.