Using the right Facebook tools for promotion
Facebook Tools: Facebook is still one of the best marketing platforms for singers, musicians and songwriters to promote their music and events on, therefore utilising Facebook tools can be invaluable. Facebook tools offers a very “real” audience and potential fan base for you and a network that allows you to share important information easily.
Facebook Tools – Singers
Facebook allows you to post information such as upcoming gigs, new music, videos, and so much more. Learning how to use certain Facebook tools to interact with fans and fellow musicians is very important. Despite the power of the Internet, using it effectively is not as straightforward as you’d like to think. It involves a lot of work but there are a lot of tools and tips that can help.
Pictures are great Facebook tools – post photos with your fans; gig pictures, meet and greets, anything showing you interacting with them! Ask fans to tag themselves, as this will promote your band to your fans’ friends when the picture appears in their news feed.
Use the Facebook tools and share pictures and videos! Fans are more likely to comment, like or share these updates as opposed to normal text posts. At the time of print videos posted directly on Facebook are receiving lots of encouragement as Facebook wants to take the market share of hosting video content away from rivals YouTube.
Create Facebook events for all your gigs
Creating events are key Facebook tools to inform your fans of anything you will be playing at or attending, so that could be anything from a gig to radio interview and/ or PR function. Even if the organisers have already made an event, make your own. Not all your fans will be fans of the organiser or venue in question.
Advice on Facebook Tools
Utilise Facebook apps
Utilise Facebook tools such as new apps! They are quick and simple and allow you to have elements such as music players, event listings and mailing list tabs on your Facebook page. The good news is that most of them are free! Some examples to check include Reverbnation and BandPage.
Keep your content engaging
Content is King so try to keep your posts engaging, interesting and/or funny and try not to do too many ‘silly’ posts whether it’s the next gig or EP otherwise people will just switch off.
Always analyse your shares, comments and likes to see what’s working best.
Network on Facebook
Networking with and reaching out to other acts is important when using Facebook tools as a singer. An unsigned act can acquire new fans by opening for another act on stage. The same goes for Facebook; ask another act that you get on well with to post your new music video/track/album art to their wall with a link back to your Facebook page, and remember to return the favour.
Another way you can really connect with your followers is to ask for input from fans. Ask yes-or-no questions (e.g. “What do you think of this picture for my album cover?”) or pose multiple-choice queries (“Which song title is the most evocative?”). Gaining your fans’ input makes them feel valued and part of your journey!