Finding An Image As A Musician
Tips on creating a brand for yourself as a singer.
Finding an image as a musician. It is one of trickiest things to get right as a musician. Your image is your brand and it’s the one of the things the public are likely to remember about you and what will make you stand out even before they have heard you.
Have your own style
The reason many singers have done so well is because they’ve created their own style and used it to their advantage. It’s not always about being the sexiest or best looking act in the industry although that can help; it’s about having a style that reflects your personality and stands out.
Lady Gaga and Paloma Faith are perfect examples of artists that have inputted their personality into their style. It’s important that what you perform musically matches your image. The most important thing to remember is to be comfortable on stage with what you’re wearing.
Looking at other artists with similar music to you and see what image they’ve adopted, youtube and artist websites are a great resource to observe what others are doing.
CREATING A UNIQUE IMAGE AS A SINGER
Consistency is key
Your image is the thing that sells you when you’re not singing. Therefore making sure your consistent with all aspects of your brand is essential, from the logos on your artwork, to your social media, to your outfits and promotional material.
You want the public to recognise your brand instantly, if they click on your website or your Facebook page it should be obvious they’re on the right page.
Get yourself out there
The best way to find your image is to physically go out, perform and see what you’re comfortable with. Playing at regular gigs will give you a sense of what you’re comfortable wearing and what songs you get a good response. This experience will help you to develop yourself as an artist.
Don’t define yourself by a genre
Be hesitant about your music being labelled as one specific genre as it will restrict your image. You’re still trying to find what’s best for you as an artist, so restricting your image to one genre can potentially hold you back and not allow you to express all areas of your personality within your music.