Free Music Promotion | 9 Simple Tips to Promote Your Music

Promoting your music for free is useful for singers who are just starting out or haven’t got any income to help them market themselves in the music industry. Here are some ways to freely promote your  music.

As an aspiring artist, getting your music heard can be tricky, so we’ve put together some great suggestions for promoting your music for free.

So you’ve recorded a brilliant track. Now how do you go about getting it out to the public without spending any money? Finding free opportunities to promote your new music can be challenging, but here are there are still plenty of ways get your music promoted for free.

Promoting your music for free

Give music away for free

#1 Upload your music to SoundCloud

SoundCloud is one of the most popular sites for unsigned singers because it’s free! You can upload your music on to it and the popularity of the site means anyone can listen to your music.

All singers should have a SoundCloud account simply due to how easy it is to create and keep updated. After uploading your tracks, you can then embed your links into your social media sites so that your music is always available to all your fans.

A&R scouts also often search SoundCloud looking for new music, so make sure your music is on it!

#2 Hootsuite

websites to upload music for free

All singers should social media platforms such as Facebook and Twitter, so why not have a service which can schedule your posts for you?

Hootsuite is very easy to use, all you have to do is take some time to write up social media posts and then decide when you want them to be posted to your profile for you.

Hootsuite allows you to schedule these so you’re interacting with your fanbase regularly, especially if you are too busy or unable to put posts up.

#3 Local Media and Press

You might not have the budget to hire a PR company yet, but there’s nothing to stop you from contacting your local newspapers and radios yourself. They may be able to offer you space if you present a good press release in the right manner and it is newsworthy.

Create an electronic press kit

How to Create an Electronic Press Kit (EPK)

An electronic press kit — or in short, an EPK — is like a CV. It gives promoters, radio DJs, venue bookers, music writers and podcasters all they need to know, hear and see about your music in one central place. While creating an EPK is time-consuming, it’s an essential resource that defines who you... Read more »

#4 BandWagon

BandWagon is a website where singers can search for gigs in their local area and apply for them online. Gigging is a great way to promote your music and to get experience in the industry. There are also opportunities to make money through this website as some of the gigs are paid. Bonus!

#5 Word of mouth

Probably the most important form of free music promotion is by word of mouth. Engaging with potential fans and getting them to spread the word about your music or gigs can be the easiest way to get your name around.

Build a loyal fanbase

5 Steps to Multiply your Following and Attract Superfans

Making great music is only one part of being a successful musician. To ‘make it’ in the music industry, you are going to need fans, loyal fans! Here are a few practical tips that will help you to multiply your fanbase quickly and attract superfans: #1 Focus on the right people In the early stages... Read more »

#6 Start a YouTube Channel

Thousands of musicians make a living from videos on YouTube and many well-known singers got their start on the platform, such as:

  • Justin Bieber
  • Jorja Smith
  • Shawn Mendes
  • James Bay
  • Carly Rae Jepsen

#7 Set up Google Alerts

Google alerts send you a notification when someone searches your act name on their search engine. This is a useful tool for singers to have because it shows you where your fans are going from there and what websites are getting you the most attention, helping you to adjust promotion accordingly.

#8 Give music away for free

Give your music away for free

Although you will want to make money from your music, giving some demo CDs away for free after your gig can actually be beneficial.

You never know, the guy who got dragged along to see you and got given a CD might just become your biggest fan.

#9 Posting on the internet

Contact or post on websites or forums. There are lots of listings sites that you can add your events to.

Gumtree is a good example for posting local listings and Facebook has dedicated music groups that you can join for every location and genre of music around.

How do you promote your music for free? We’d love to hear about it in the comments.


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