Getting Noticed in the Music Industry
Ways to break into the music industry as a singer.
Getting noticed in the music industry. It isn’t the easiest thing to get noticed in the music industry, but there are simple tricks to making it a little easier.
- Firstly, you can’t be too picky about where you want to play your music, if someone is willing to give time to perform, take it. Any experience is good experience, so try to get a regular spot at a venue as it will help increase your visibility locally. Playing at a variety of different places also helps you to realise the type of crowd you attract to a venue and can help you alter your performance accordingly.
Get a marketing team
- Building up a team of people who are willing to help you succeed is a useful tool to have. Sort of like a marketing team, this group can help you use social media effectively as an act and encourage the right kind of visibility. Another thing to focus on is a promotion strategy, there are clever ways to market yourself to your fans and potential fans, developing a strategy will help focus your efforts.
Create a press pack
- Of course you want to be successful and have record labels sign you, but like a person applying for a job, you need to have a CV. As an act your press pack is your CV. This is the portfolio that contains everything about you as an act.
- A press pack will includes things such as your demo CD, a background to the act, styles and influences, a typical set list and a high quality photo. You’ll be giving this to record labels with your demo CD so it must be worked thoroughly on.
Learn to self-promote
- With the internet being so important, you’d be silly not to use it to promote yourself as an act. Therefore learn how to use each social media platform, interact and chat with your fans. These are the people that will help you to become successful after all. Make sure you have artwork that can be used to help increase your visibility too.
GETTING NOTICED AS A SINGER – Synchronize Your Social Media!
- Use the same display pictures, backgrounds and names! Using the same imagery across all your social media sites strengthens your brand as an artist.
- It looks more professional and official. People won’t wonder if they are on the correct page if everything matches as opposed to having different themes and pictures on each account.
- Try and use the same URL address for each social media site. This increases your searchability as an artist and makes you easier to find. You will need to customise your Facebook URL as you are given a random series of characters to start off with, which doesn’t appear on search engines.