How to get a Google Knowledge Panel for Musicians & Singers
A Google knowledge graph or panel is a great way to enhance your brand as a singer and get a more professional look online. Google ultimately decides for itself you get a knowledge graph but if you get the right content online then your chances will significantly increase.
If you’re a singer, get content online to increase the odds of getting a Google knowledge graph. Google knowledge panels are created from digital content, for example, images, website, artist bio, Wikipedia information, tour dates, social media and releases.
Google are constantly changing their algorithms and policies, so you need to stay up to date. Here are several steps that you need to take to see if you can get a Google knowledge panel for musicians and singers.
#1 Register an account with Google
This should be obvious but if you aren’t registered with Google then they are unlikely to know that you exist. Sign up to an account and use it when you create a YouTube channel and sign up for any other websites mentioned in this article that you use.
#2 Get an Official Artist Channel on YouTube
After registering with Google, the next best step would be to get an Official Artist Channel. Previously, you could have created a brand account through Google+ but this is now changing as Google+ will be inactive from April 2019.
Getting an Official Artist channel is a good idea regardless as you will be able to interact with your fans better and do more promotion for your music. All you need to do is polish your profile and upload videos to become eligible.
This can be done through YouTube for Artists and will be a great way to make yourself look more professional. Have a look at our 9 Steps to get an Official Artist Channel to find out more.
#3 Optimise your images
If you have great photos, then you need them to appear on Google Images before it will appear on a knowledge graph. There is a lot that you can do to optimise your images for Google, but we’ll try to cover the basics.
The first thing you can do is to upload them with the appropriate file names. Make sure that they aren’t the file names created by your phone or camera but is a name that includes your artist name.
The next thing you should do is compress your images to reduce the file size. There are plenty of compressors online that will help your images load faster online. Most people don’t have the patience to wait more than 3 or 4 seconds for an image to load and Google will take it into account if yours load quickly.
Finally, make sure you are saving your photos in a JPEG format. PNG can be good as well, but they tend to be much larger. JPEG is optimised for online use and is compressed to load quicker so it is probably your best bet.
#4 Build an artist website
Your website is essential as it distinctly yours and you won’t have to rely on platforms such as Instagram or Facebook. You can use website builders such as Wix, WordPress or Squarespace to make your site.
You can also create your own custom domain name for your website and email through here. This will make you look more professional and give you more authority online and when contacting other people
You can add optimised images and content on your website that could be used for a knowledge graph. This could be your artist bio, links to your music and tour dates. Keeping your website connected to external links can help it appear higher in Google and improve your chances of its content appearing in a knowledge graph.
#5 Create an artist Wikipedia and Wikidata page
Wikipedia and Wikidata are where a lot of knowledge graphs will get personal information from, including reinforcing your name, location and date of birth. Although it is free to make these pages, it isn’t as simple as you probably think.
It is important to remember that Wikipedia pages need to be neutral and unbiased. This means that you can’t go shouting about how good you or your music are because this will be rejected instantly.
Wikipedia articles need to be verified by a third party so you should try and set it up when you have written content about you available from blogs or music websites. Getting good press will also help verify your page.
You also need to be notable and have some achievements under your belt that you can talk about objectively. This could be charting music, features with famous artists or getting far in a talent competition.
#6 Register with MusicBrainz
This is the self-described “ultimate source of music information” that Google will analyse and draw information from for knowledge graphs. You can register your details as an artist as well as the details of your releases.
It is like Wikipedia as all information is moderated before it goes live but unlike Wikipedia, its moderators vote on it. You will want to make sure the data that you upload is high quality, meaning that you’ve uploaded all the data that MusicBrainz asks for.
#7 Play live and go on tour
One of the best features of a knowledge graph is its ability to show tour dates and sell tickets. This can bring in a lot of extra revenue and encourage new fans to come to see you by only Googling your name.
Having your tour dates on your website could help but it is much more effective to have your shows appear on other platforms like Spotify. To do this, you need to make sure your tickets are registered by your promoter, agent or, if possible, by yourself on a partner site such as Ticketmaster, Songkick, Eventbrite or AXS.
#8 Release music on Spotify, Apple Music, etc.
Get your music on digital streaming platforms through digital aggregators. These companies include:
- CD Baby
They will either charge a small fee per release or an annual subscription to release your music.
You will usually have to sacrifice a royalty rate but if manage to get your music on streaming platforms then your knowledge graph can send people towards your profiles whenever they Google you.
#9 Update your digital music profiles
Once you have music on these platforms, you need to make sure that your information is detailed an up to date. This includes uploading optimised profile images and adding an artist bio.
When you combine this with your bio and images on your website, this should significantly improve your odds of a knowledge graph appearing.
You should also constantly be uploading content on social media and interacting with your fans. You should also link your content towards your website, which should also have social links or buttons.
Knowledge graphs will include your social profiles, so they need to be actively used to make sure that you stand a good chance of appearing.
Tell us about the best knowledge graphs you’ve seen from other artists and whether these tips have helped you get your own.