How to Create an Electronic Press Kit (EPK)
An electronic press kit — or in short, an EPK — is like a CV. It gives promoters, radio DJs, venue bookers, music writers and podcasters all they need to know, hear and see about your music in one central place. While creating an EPK is time-consuming, it’s an essential resource that defines who you are as an artist to important decision-makers.
The essentials of an electronic press kit:
#1 Write a short bio
Your bio is a short section summarising who you are. It shouldn’t be very wordy — two paragraphs is ideal.
In your bio, make sure you answer the following questions:
- What kind of music do you make?
- When did you start making music?
- What are your biggest achievements to date?
#2 Include links to music files
The most important section, your music! Make this area as inviting as you can, and your songs easily accessible.
To make it easy for them, it may be best to host your music on a reputable streaming platform providing links to your songs. This way, they won’t need to download all of your music in order to listen to it.
If you don’t, yet, want your music in the public domain, platforms such as YouTube and Vimeo can host your music privately, while providing link-only access.
#3 Add professional photos
Make sure you include some hi-res photographs that can be downloaded. A good idea is to paste some digitised photos into your press kit and include a link to the hi-res photos that are available to download. Include any cover art imagery, if you have any.
#4 Embed music videos
Include any music videos or clips of live performances in this section – this helps them to get a feel for who you are as an artist and your image.
#5 Include gig dates and details
If you have any gigs lined up, make sure you list all of them, including the city and venue details — this demonstrates how often your perform, the type of venue and the probable size of your audience.
#6 Add any press releases
You will most likely not have a press release at this stage. This will come with time, but document any official press releases for your music here.
#7 Note any relevant mentions
Have you ever been covered in previous publications or blogs? As above, you might not have anything to show here yet. Paste any quotes directly into this section and include links to the full articles.
#8 Provide contact details
Include all of your details here, including your:
- Email address
- Social media profiles
- Website URL
- Soundcloud etc.
Stand out with your electronic press kit
Make yourself stand out by including:
#1 Trivia and interesting facts
Include some facts about you that may not necessarily relate to your music, but could be interesting for a journalist.
List these concisely as bullet points and make sure that you don’t reveal anything too personal, to avoid detracting attention from your music. Perhaps, include a story about how you came up with a song. Show them what you’re about!
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#2 Ambitions for the future
It’s nice for people to see that you have clear goals in mind for your music, and this will help give them an insight into how serious you are about your craft.
Where should my EPK be saved?
While EPK’s used to be commonly sent out as PDFs, doing this has many downsides, as PDFs are not mobile friendly, are hard to update, and don’t allow you to stream clips or songs.
The ideal place to keep your electronic press kit is on your website away from the main content. If you don’t have a website, you may choose to use specialist platforms such as presskit.to, which allow you to build your first EPK for free.
Remember to keep your EPK up-to-date, and have fun building it!
Here are some existing electronic press kits you may want to draw inspiration from:
- Daniel Duke EPK – http://www.danielduke.me/music/epk/
- Laura Davis EPK – https://www.lauradavisofficial.com/epk
- Jeramiah Ferrari EPK – https://www.jeramiahferrari.com/epk
- TAVISH EPK – https://www.briaghamctavish.com/epk
Have you created an electronic press kit? We would love to see it! Drop a link to your EPK in the comments below.