How to Create an Electronic Press Kit (EPK)

An electronic press kit — or in short, an EPK — is like a CV. It gives promoters, radio DJs, venue bookers, music writers and podcasters all they need to know, hear and see about your music in one central place. While creating an EPK is time-consuming, it’s an essential resource that defines who you are as an artist to important decision-makers.

The essentials of an electronic press kit:

epk tutorial

#1 Write a short bio

Your bio is a short section summarising who you are. It shouldn’t be very wordy — two paragraphs is ideal.

In your bio, make sure you answer the following questions:

  • What kind of music do you make?
  • When did you start making music?
  • What are your biggest achievements to date?
How to Write an Effective Musician Bio

How to Write a Biography for Singers 

Writing or singing lyrics comes naturally to a singer. However, when it comes to writing a biography as an artist, it can be a lot harder to find the right words. It’s important to overcome this hurdle and create a biography for yourself to help connect you with your audience. Your biography as a singer should be short and... Read more »

#2 Include links to music files

The most important section, your music! Make this area as inviting as you can, and your songs easily accessible.

To make it easy for them, it may be best to host your music on a reputable streaming platform providing links to your songs. This way, they won’t need to download all of your music in order to listen to it.

If you don’t, yet, want your music in the public domain, platforms such as YouTube and Vimeo can host your music privately, while providing link-only access.

Using YouTube as a Singer

Tips on how YouTube can help you as a singer Using YouTube a singer. YouTube is the most popular video platform for singers. Using YouTube to upload videos of your talent makes sense as a singer; it’s free to use and can visually show what you can do. Don’t think your videos are going to... Read more »

#3 Add professional photos

Make sure you include some hi-res photographs that can be downloaded. A good idea is to paste some digitised photos into your press kit and include a link to the hi-res photos that are available to download. Include any cover art imagery, if you have any.

#4 Embed music videos

Include any music videos or clips of live performances in this section – this helps them to get a feel for who you are as an artist and your image.

#5 Include gig dates and details

If you have any gigs lined up, make sure you list all of them, including the city and venue details — this demonstrates how often your perform, the type of venue and the probable size of your audience.

#6 Add any press releases

You will most likely not have a press release at this stage. This will come with time, but document any official press releases for your music here.

Writing a Press Release

Putting together and writing a press release Writing a press release: You need something to back up your words explaining your story for your newspaper article, that’s where writing a press release, comes in. What you need is known as a ‘press release’. Writing a press release needs to be carefully thought out so it is... Read more »

#7 Note any relevant mentions

Have you ever been covered in previous publications or blogs? As above, you might not have anything to show here yet. Paste any quotes directly into this section and include links to the full articles.

#8 Provide contact details

Include all of your details here, including your:

  • Email address
  • Social media profiles
  • Website URL
  • Soundcloud etc.

Caution: Shameless plug ahead!Continue reading below.

Stand out with your electronic press kit

Make yourself stand out by including:

#1 Trivia and interesting facts

Include some facts about you that may not necessarily relate to your music, but could be interesting for a journalist.

List these concisely as bullet points and make sure that you don’t reveal anything too personal, to avoid detracting attention from your music. Perhaps, include a story about how you came up with a song. Show them what you’re about!

#2 Ambitions for the future

It’s nice for people to see that you have clear goals in mind for your music, and this will help give them an insight into how serious you are about your craft.

Where should my EPK be saved?

Where should my EPK be saved

While EPK’s used to be commonly sent out as PDFs, doing this has many downsides, as PDFs are not mobile friendly, are hard to update, and don’t allow you to stream clips or songs.

The ideal place to keep your electronic press kit is on your website away from the main content. If you don’t have a website, you may choose to use specialist platforms such as, which allow you to build your first EPK for free.

And lastly…

Remember to keep your EPK up-to-date, and have fun building it!

Here are some existing electronic press kits you may want to draw inspiration from:

Have you created an electronic press kit? We would love to see it! Drop a link to your EPK in the comments below.


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