How to Get Featured on Music Blogs!
As you may have noticed, social media is “noisy” and it can, therefore, be hard to gain adequate momentum through this channel alone. One way to position yourself and gain exposure with potential fans is through music blogs. While it may be hard for new artists to to get the attention of bloggers, there are some blogs that are specifically looking for “fresh blood”.
Why bother to be featured on a music blog?
Being featured on a high-profile blog or website will give an artist invaluable exposure, boost their fanbase, and provide an impressive flourish to any musical CV.
However, since influencers are constantly being swamped by emails from musicians seeking their backing, it’s well worth putting in some extra effort to make your submission stand out in their crowded inboxes.
Selecting influencers to approach
Be tactful about the bloggers you choose to contact. Rather than firing generic emails to every music website you find, your chances of success are much higher if you first invest some time researching the specific focus, content and acceptance rate of each website before deciding to submit work.
Some websites are open to submissions from artists of all genres and levels of experience, while others might have a specific focus on a type music that doesn’t align with your style — so it’d be fruitless even attempting to contact them.
It’s best to investigate the sort of music previously featured on the website, and assess how your work may (or may not) fit in.
Caution: Shameless plug ahead!Continue reading below.
How to contact blogs/websites
Many websites dictate a strict submission format that you’d do well to confirm to, or risk your email being discarded before it’s even read.
For websites without a clearly defined application process, it’s especially important that your email is immediately captivating and professional.
Successful bloggers have a packed schedule, so you’re more likely to persuade them to listen to one or two of your stand-out songs, rather than downloading an entire album. Even a small snippet of a song may be enough to peak their interest.
If you insist on submitting your entire album, make it accessible via a user-friendly streamer, like Soundcloud, first and recommend some key tracks, so the recipient can dip in and out at their convenience.
Personalise your submission
When sending the same submission to multiple contacts at a time, take care to use the ‘BCC’ (Blind Carbon Copy) function, which means the recipients can’t see who, or how many others, have also been sent the email.
Keep in mind, group emails seem lazy, and influencers will assume that you lack a genuine, specific interest in their forum — which certainly won’t make a positive first impression.
If you’ve done your research, and have time to send individual e-mails, some subtle personalisation tailored to each website can help your submission stand out.
For example, mentioning a specific article, or artist they’ve featured previously creates the impression that you’re genuinely passionate about their site, and might make them more inclined to feature your work.
Benefits and drawbacks of paid services
Some websites, such as SubmitHub, guarantee to get influencers listening to your music, but will charge a small fee for the privilege.
Granted, the price is normally very low (less than a pound per submission), but have caution. The assurance that a blogger will listen to a short section of your song is by no means a guaranteed feature.
You’ll be refunded if an influencer doesn’t listen to your song, but they’re under no obligation to take it further.
If you do choose to use a paid service, remember it’s just as important to be selective and research the websites you intend to approach beforehand, or you’ll be wasting both time and money pursuing useless leads.
What to include in a submission
As well as a sample of your work, it’s worthwhile including some of your brand art, and some high-quality press-photos with your submission.
Caution: Shameless plug ahead!Continue reading below.
Bloggers want their websites to be visually appealing, so if they choose to write about you they’ll need some images to support the article.
Don’t send your entire autobiography, but if one of your songs has a unique origin-story that can be condensed into a short paragraph. Consider including it your email to persuade the influencer that you’re interesting enough to warrant writing about.
The following blogs are specifically interested in submissions from independent artists:
Five major blogs that want your music:
Pigeons & Planes
P&P pitch themselves as a music discovery site with an international reach where fans can be introduced to new music from all genres.
They commonly share interviews and articles about up-and-coming musicians, as well as ‘Song of the Week’ lists, and ‘Top 10…’ charts. Full contact details for submissions are available on their website.
This award-winning blog boasts a broad, exciting readership of record labels, publishers, management companies, radio stations, PR and sync companies from all around the globe — on top of an extensive general following.
They actively encourage submissions from unknown artists in all genres, and have the contact form clearly laid-out on their website.
This site began life as a web-radio, but now functions primarily as a blog about emerging artists they deem worthy of inclusion in their ‘Holy Bible’ of new music.
They prioritise reviewing materials from artists at the beginning of their career, over more established musicians, and promise to give feedback regardless of whether you get featured or not.
They offer two options for music submission: Submithub (not available at weekends) and HumanHuman. Although, they do charge a small fee for submission in order to maintain their paid writing team.
Both of these submission servers can be accessed via links on their website.
BIRP.fm has become an influential platform for emerging indie music in the decade since its establishment in 2009.
Followers of the site receive a monthly compilation of over a hundred free-to-download fresh tracks, as well as a blog where the community can discuss and share exciting new discoveries.
They won’t accept e-mail submissions, but you can send physical demos and albums for review to the address listed on their website:
PO Box 6676,
Paris, Texas, 75461
or electronically via Submithub.
FACT is a UK-based online magazine that has become one of the most influential music publications on the internet — even producing their own exclusive video content.
Competition for a feature is fierce, but a mention on this website would provide a massive jump-start to any artist’s career. The address for e-mail submissions is listed on their website: email@example.com
What do you do to gain exposure for your music? We would love to hear from you in the comments!