Thanks to the global pandemic, live music shows, be it festivals or the local cafe came to halt. Out of this struggle was born music live streams from artists performing via YouTube, Facebook, TikTok and Twitch. Live streaming music has become a new means of performing live music to the world. When you live stream music, you can connect with your fans despite not actually being there in person. But how to live stream music is another problem in itself.
In this article, we will take a look at what live streaming music is, the equipment you need and how to live stream music on different platforms.
Be sure to stick around until the very end so you don’t miss out on any key information!
What Is Live Streaming?
Live streaming is the simultaneous recording and broadcasting of content in real-time. This very much resembles a live TV event. You can broadcast a live video out to viewers on the internet. The most popular platforms to stream live content are Facebook, Youtube, Twitch, and Tik Tok.
On these particular platforms, there are a grand array of different livestreams. From events, to tutorials, interviews, behind the scenes and concerts and much more.
Why Is Live Streaming Necessary?
While bands such as Dead and Company were live streaming their performances before the pandemic, it has become the only way to perform live due to restrictions. This results in a massive financial loss for many artists and musicians. Live streaming concerts are an essential means for income for artists who have particularly been hit hard during the pandemic.
Thanks to modern technology, artists are able to perform from the comfort of their own living room, studio, or backyard (and we know that monetisation is a huge factor). Most of the platforms have or recently added some kind of possibility to get paid for live streaming events.
How To Live Stream Music
In this section, we will take a look at everything you need to know about live streaming music.
Let’s dive in!
First thing’s first, you’re going to need the right equipment in order to live stream. There is a plethora of streaming equipment out there for all budgets. What you will actually need for live streaming can be quite minimalistic.
You only need a computer or phone, a webcam, your music equipment, and potentially a streaming app like OBS or Ecamm Live. You could even start doing live streaming concerts with just an idea and your phone.
The general rule of thumb is that the better the computer, the smoother the live stream. If you have a decent home music production Mac or PC, that should all be fine. Even a newer phone can be used for a good live stream.
Most computers and phones have a webcam built-in. A webcam with at least a 1080p HD resolution is a great way to look more professional for your fans.
Whether you do live streaming concerts or DJ sets, you just need the same equipment setup that you would normally use for a live setting. You will need to consider your instruments, vocal mics, and mics to capture the whole set. You will then have to send it to your computer through a mixer.
A great free solution is OBS. Open Broadcaster Software is used primarily by gamers. This program has vastly improved since it started, and is available for every platform.
Of course there are other options such as Ecamm Live so do your research to see which is best for you.
How To Live Stream On YouTube
Before you can start your live stream, you need to ensure you have enabled live streaming on your channel. On new YouTube channels, it is disabled by default. This is how to enable it:
- Verify your YouTube account. Select your country, and the preferred verification code delivery method. Enter your six-digit verification code to verify your account
- Enable live streaming via the channel features page
- After 24 hours, live streaming is now activated on your account
You can choose from four options to live stream from. From a desktop computer, phone, or either software or hardware encoder. The simplest means of streaming is from a computer.
On a desktop, you can simply stream from the web browser using your built-in webcam. As we have previously mentioned, a higher-quality USB webcam is a great way to enhance the look for your audience tremendously. The process is the same, you just need to choose the USB camera instead of the built-in one.
Live Streaming On YouTube (Web Browser)
Once you are completely set up here is how to live stream your music on YouTube through your web browser:
- Log into your YouTube account and click the “Create a video or post” button in the top-right corner of the screen.
- Select “Go Live” from the drop-down menu.
- If prompted, give YouTube and your browser any required permissions for live streaming (i.e., camera, microphone).
- In the Live Control Room, ensure that “Webcam” is selected in the navigation bar at the top.
- Give your live stream a title, select a privacy setting (public, private, or unlisted), and choose whether you’d like to live stream now or schedule an event for later.
- Click “More options.” Select your camera and microphone from the drop-down menus if they aren’t listed already.
- Click “Advanced settings” to toggle chat, age restriction, and monetisation (YouTube Partner Program members only).
- Press “Next” and pose for a thumbnail. Mouse over the thumbnail to bring up options to take another picture or upload a custom thumbnail from your computer.
- Press “Go Live.”
How To Live Stream On Facebook
Facebook has been in the live streaming game for a long time now. It actively competes with YouTube for the #1 spot in the Live streaming world. During the pandemic, Facebook improved their streaming massively. It became super stable, and they recently even rolled out the Rooms feature. This is a feature where you can do live, group video streams, and hang out with your fans.
- Click “What’s on your mind?” at the top of your News Feed.
- Then press Live Video.
- Write something about your live video. An interesting description of what your audience can expect from the event.
- Click Go Live in the bottom left.
IMPORTANT: Google Chrome is the only web browser that supports Facebook’s live stream feature.
How To Live Stream On Twitch
The first step, like all the other platforms, is to create an account on twitch.tv. For Twitch, you won’t be able to live stream unless you use a software encoder like OBS Studio. Since Twitch has been in the streaming game for longer, their services are a bit more sophisticated than the rest.
You can add different video and audio sources, such as your webcam, another camera and maybe a room mic and a mic for the singer and so on. Let’s take a look at a simple set up for Twitch:
- Download and Install OBS Studio
- Run the auto-configuration wizard or manually set up the software encoder.
- Go to File > Settings > Stream in OBS Studio. Choose “Twitch” as your service. Then either connect your Twitch account to OBS Studio or connect Twitch using the stream key.
- Add your audio and video sources to OBS.
- In the sources tab, add an audio source or audio input capture.
- Choose “Create New” and name your equipment, like the name of the mic or interface you are using.
- Either your USB mic or Audio Interface will show up in the dropdown menu in the next pop-up window.
- Choose the mic or interface you wish to use.
- Repeat the steps for your video source. Choose “Video Capture Device” from the Sources menu.
How To Live Stream On Tik Tok
Tik Tok allows you to take your performance live and stream it directly to your followers and fans.
Here is the step-by-step process:
- If you haven’t already, download Tik Tok and register as a user.
- Open the app and log in to the account you want to live stream on.
- Press the + button, where you also create the pre-recorded Tik Toks.
- Next to the Record button, you see the “Live” option.
- Tap there, and you are ready to launch your live stream.
- It helps to add a compelling title here. Also take advantage of hashtags.
- Hit the “Go Live” button. Your stream will instantly start.
Promote Your Live Stream
So now you know how to live stream. Now let’s take a look at how to get people to watch it.
The promotion of your upcoming convert is very important as you want to build momentum upfront so that people show up. If you’re monetizing your stream then promotion is necessary to maximise your profits.
It’s your stream, so get creative with it! Maybe you make it a concert where your fans can request songs that they want to hear, or you can answer questions from your live audience.
You can earn some donations, tips, or even can sell concert tickets to your event. Promoting your live stream could look like this:
- Create a teaser for your live stream. This could be in the form of an email, a post on social media, or even a little trailer. This is so people can experience what the concert would feel and be like.
- 48 hours before you go live, share your streaming link to your audience.
- On your website, embed the persistent streaming link and send the URL out to blogs and your audience.
- Invite any artists that you are friends with on the live stream and have them play with you. That way you share audiences which benefits the both of you!
Our Final Thoughts
So there we have it! We’ve been through everything you need to know about how to live stream. We’ve looked at the equipment you will need as well as how to stream on a variety of different platforms.
Be sure to keep all of this in mind when you plan on doing your live stream to make it as easy as possible. We look forward to your event!
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