Things you need to know and do before hiring a PR company.
PR companies for musicians. PR companies (public relations) are often an important tool for acts to use to help promote themselves. PR companies are there to help promote releases as part of their job. Gaining promotion for news, releases and tour dates of an act to the media but be clear to your objectives and timing.
Choosing the right PR company is essential. By following some of the advice below and you can find it hugely beneficial in getting your music career to the next level, however get it wrong and you could just land yourself a large bill and nothing to show from it.
Research the PR Company
Before you consider hiring a PR company it’s important to find out more about them as a company. Make sure you know what experience they have and what they can offer you as an act.
If you can’t find any information about them, it’s not wise to hire them. Look for credentials and testimonials; these are reviews past customers have used, so you can see who else they’ve worked with and if they’re appropriate for you.
Don’t pay up front
If a company is asking for money up front, before they’ve done anything for or with you, then don’t sign up for them. As an act needing help, some companies may have take advantage of you, be smart and don’t pay anyone until they’ve completed their part of the deal.
In an ideal world you want to find a PR company that you pay as per results for each successful piece of media coverage, however admittedly they are much harder to find.
USING PR COMPANIES AS A MUSICIAN
Know what you want
You’re considering hiring a PR company so it’s important you know what you want them to do for you. If you don’t know what you want, then how are they going to be able to do that for you?
Have you built your act’s presence enough to benefit from a PR company? There are hundreds of releases each week so you need to have built up your fan base locally or nationally to merit it otherwise you will be just wasting your money.
Nothing is going to be better than if you have tried to get PR yourself, you will then know what is possible and achievable. If you can’t even get local press and media interested then how can you expect to get anything wider. As with all media coverage press will need to see it as newsworthy otherwise they won’t publicise it.
Don’t expect fame
So you’ve hired a PR company to do your press and set up radio interviews and local media exposure, this doesn’t mean you’re about to hit the big time.
You’ve got to be realistic about the situation, there are hundreds of other people trying to make it big at the same time as you.
You’re unlikely to be hit stardom quickly, so let the PR company do their job and give them time to create a buzz around you.
Make sure you have few commitments as your PR person could be setting up interviews for you, if you’re unavailable or hard to contact it’s a waste of both your PR company’s time and the company willing to give you time.