Building a singer-songwriter website to compliment your songs is easy with modern website themes, built-in tools and more. An effective website is essential for any act as you can host all your music, photos and video’s in one location. Building the best site to compliment your songs is easy and affordable.
If you’re serious about your career as a singer, a website should be a no-brainer. There are plenty of free templates and designs available as well, so it’s super easy to build one yourself, even if you’re not the most tech-savvy.
A website for a singer is a great way to enhance your brand as a musician. Here we explain why having a website is essential for and provide some tips to make yours the best it can be,
The importance of content and design on a musician’s website
Go and surf pages in general on the Internet and you’ll notice that your subconscious will decide whether you like the website within about ten seconds. So the importance of making the singer’s website easy on the eye and engaging to the user is essential.
In some cases, it may mean you have about ten seconds to keep people on your singer’s website before they click off, carry on surfing the Internet and forget about you.
The importance of a website for singers and musicians
How to use your website effectively
Firstly you need a clean and clear website that features the best of what you do always – quality over quantity! Keep themes and display pictures the same and make sure those chosen are the ones used on your social media.
If necessary, change the pictures on your social media so they are consistent and in line with the singer’s website, thus keeping uniformity at all times.
This comes down to image but you don’t want a potential fan to question whether that is you so make sure image is the same across the board.
Make sure your singer’s website is easy to navigate
It is essential that your singer’s website is easy to navigate for all users and this includes pages being quick to load. Often hosting large files such as videos and pictures will slow down your page speed.
It’s best practice to host videos on another platform and with regards images; you can easily resize any images appropriate to a website to ensure it doesn’t slow down your page speed.
Data capture for a singer’s website is very important for keeping fans up-to-date with newsletters so consider adding an option to join the mailing list on your site. Make it easily accessible and clear at the top of the website and keep it simple – a two-step process, enter your name and email address, click submit- done.
Data capture of emails is a great way to build a mailing list! Just ensure you then manage it by communicating in a regular and informative manner.
Singers website content
A useful idea for your website is to have updated information populated from your social networks, so include social media plugins as they will keep the content updated with fresh news and information. It also reduces the need to constantly add content to your website.
By including plugins for social media sites on your website it keeps the singer’s website updated automatically when you update your social media sites like Facebook events/pictures or a Tweet. This is a very useful way to manage content when under time constraints, as well as ensuring all bases are covered uniformly.
Accessibility of a singers website
Lots of links
Make sure you’re directing fans to the correct part of your website. People want to buy your music and/or see you live so make it easy on the eye and easy to find.
If posting about your new single, put the link to the area that the fans can buy it from e.g. www.mywebsite.com/buy-single-here. If advertising an upcoming gig, make sure interested fans are directed to www.mywebsite.com/buy-tickets-here. These are key when ensuring a successful singer’s website.
Synchronise your website and social media
We talked to death about making sure your profile pictures on all your social media including Facebook and Twitter are the same as the main picture used on your website to create a working synergy across all of your platforms.
Make sure your social media sites have the URL of the website as prominently displayed as possible. For YouTube, you may have to include the full web address if you include the https://.
The same applies to colour themes and logos; you want to make sure that your style and imagery is demonstrated clearly to increase brand awareness. This all follows on to physical marketing and promotion.
Why does a singer need their own website?
- Because promotion is all about professionalism! Record labels and promoters want to see if you are the real deal! Anyone can make a Facebook page, but a personal website will show your dedication to becoming a success!
- This doesn’t mean social media platforms aren’t essential tools, but a singer’s website is where they can be represented concisely with a range of pictures, videos, news and music all clearly labelled and easily navigated.
- The underlying, paramount principle when promoting yourself is that everything needs to drive traffic to your website. Not your social media platforms.
- They should be engaging people to click on the link to your actual website! It’s the only place that people can get a clear snapshot of what you do and encourage them to see you live, buy your music/merchandise and get a different vibe of what you are about; music can be visual too!
- Every post from Facebook, Twitter, every gig you promote should have a link back to your website. The purpose of these social media platforms is so people can find you and go to your website to find out more!
- Now you have achieved what you wanted, people are visiting a site dedicated to your act!
Do you have a singers website that you’ve created? Share a link in the comments below.