Social Media Content Ideas for Musicians: 21 Inspiring Ideas + Instagram
Social media is a great way for a musician to gain exposure. These tips for a sure-fire way to get attention from fans so get ready to get your social media hot and up to date!
There are so many things you can do for social media. You can perform, do behind-the-scenes footage, album reviews, covers, competitions, vlogs and so much more. Stay authentic and find fun and quirky ways to capture your fans attention!
If your social media is looking fresh, you’ll be more likely to gain interaction from fans. In addition to this, potential managers and record labels may be more inclined to work with you because of your stats. Keep reading for fresh inspiration for content ideas, and scroll towards the bottom to see our top Instagram posts ideas that musicians can use to great effect.
Social media marketing for musicians
#1 Share performances on social media
Plan to show your gigs or jams on Facebook/ Instagram/any social media outlet that you can. You can set up cameras from the centre of the stage to keep the camera steady and not have the amateur look of your mate recording from his phone for you. Keep it professional.
Live session videos are great for social media and can help you get gigs. A really good video of yourself performing live could open up a lot of doors and show yourself off as a performer.
#2 Behind the scenes footage as content
Share behind-the-scenes photos, videos or short clips on Snapchat or Instagram stories that show what it’s like being a musician. People don’t usually see it so will be interested in. However, it’s a good idea to keep an air of mystery to keep fans on their toes!
You can do behind the scenes videos for all aspects of being a musician. It could be in the studio for a recording, rehearsals for a show or mood boarding for artwork and videos. The more you have, the more your fans will want to see.
#3 A day in the life video
Whether you’re on tour or just having a normal day you can post something. People love the juicy back-stage stuff of a musician’s life but they also love being able to relate. Be authentic and real.
Daily vlogs can become tedious if not done well. No one needs to see 8 hours of footage so find out more about the ‘do’s’ and ‘don’t do’s’ of vlogging or check out some YouTube vloggers with lots of hits.
#4 Re-use old footage on any social media
You can re-use your ‘best bits’ and keep attention coming in! TBT’s (Throwback Thursdays) are a way to make re-using your post totally shameless. Remember that the more you post, the more you’ll have to repost in the future.
#5 Do a song/album review
Talk about your favourite and least favourite songs and why you feel the way you do. Ask your audience what they think because this gives your fans incentive to engage. This will make you more approachable and relatable.
Promotional content for social media
#6 Discuss your influences
This one is great to generate new interest because imagine if an avid fan of one of your influences is watching or reading your posts. They might then be inclined to listen to your music for this reason alone. Don’t forget to include them in your #hashtags
This is also a great way to get to know your fans better. You might find that your fans aren’t into the people that inspired you. There is nothing wrong with this, just make sure you keep learning about the people who listen to your music.
#7 New instrument
Unpacking is exciting! Ask fans what their favourite guitar of yours is. You could even ask them what they have, you may be able to discuss your favourite parts about the instrument with them.
#8 Record a rehearsal
This is another way you could go live and give teasers of what is coming next! Keep your fans excited and on their toes for your new release. It’s important to show yourselves having fun and try not to give too much away. Only show songs that you’ve finished or released unless you feel comfortable showing unreleased or unfinished music.
#9 Post funny things on any social media
Keep things light-hearted. Whilst you are creating a musician’s social media, there’s nothing stopping you from sharing funny photos of band members or silly kid pictures. You could make fans laugh and it’s a great way to get them to join in with you. It is also great to have your personality shine through.
#10 Be authentic in all musical or ‘normal’ content
Who doesn’t love to hear the real-life ups and downs of other people? It’s sometimes nice to relate to another person’s realness. This helps build loyal and true fans. Write an article about the highs and lows of where you are and how you got there.
For example, it may be reassuring for a musician who gets stage fright to learn that Adele admitted to being sick before a show because she was scared. (Yes, really- even Adele gets stage fright!).
#11 Educate you fans
Sharing your specialist knowledge can be a great way to gain more fans. Many people want to learn more about making music or being a singer. If you provide the information then they could move on to your music from there.
#12 Live Streaming
Have you got a legendary riff going on in a song? Get your guitarist to slow it down and tell your fans what notes to play. It’s a very interactive and fun way to get engagement. Not to mention it also gets them more familiar with your songs.
Live streaming is great to capture what is happening in the moment. Whilst videos and images can be crafted, there is an excitement to live streaming because it has more authenticity.
If you really get into live streaming, then you could end up live streaming your own shows. Be creative with it and you could even do digital shows just for your fans on social media.
#13 Show us your pet pics on Instagram
This one is easy, totally off topic but who doesn’t love that cute, little puppy of yours? Pet posts get likes so if you have one then show it off to the world.
#14 Remember your heroes
Post a tribute to them whether it’s celebrating a classic album or remembering the anniversary of their passing. This is bound to get love and it shows people that you’re considerate and grateful to your inspirations.
Social media campaign
#15 Show what you stand for
For example, if you support LGBT, post related content on Pride or with a frame from Facebook. This is a sure-fire way to make your social media inclusive of all groups of people you support.
#16 Show off new looks
Maybe while you’re trying new outfits on, create a poll on Instagram and see which your fans like best. If you buy them based on their choices, then they will feel like they’ve had a positive effect on your life. Fashion gets a lot of engagement on Instagram so showing off your best outfits and looks can be a great way to get more followers.
#17 Sing anything
Whether it’s your songs acapella, covers or just nonsense ramblings, show off your voice. So many people wish they could sing and love watching others sing. Even if you sound silly, some people might find it entertaining and you’ll seem more relatable.
You could do creative covers with other singers on social media. You could even do one of their songs with them for their channel and they do the same but for you. This can help you reach more fan bases and build your following.
#18 Social media competitions
Interactive posts gain loads of attention. Run a competition that a random person who likes and comments wins free signed album and promotional t-shirt. Fans love freebies and people will see people writing on your post. More views for you.
You could tie competitions with your release or show to build up the hype and gain more promotion. It is good to have a clear aim for a competition and not do it for the sake of it.
#19 Keep your followers in the loop
Going on tour? Got a new song coming out? Make sure you promote yourself! How else are they going to know to come and see your great show? Always keep them up to date with any important news.
#20 Write an article or blog post
Sometimes articles can give the best space to express yourself. Just keep it concise and remember that people will probably be reading it on their phone. If you get good at writing, you might even be able to write content for others.
A blog is a great way to get lots of ideas out there without having to worry about taking photos or videos. You can always use your blog to see what people are engaging with. From there, you can then make posts or videos based on expanding your most popular blog posts.
#21 Get fans to promote you
Social media is a great way to get more people listening to your songs. If you get your fans involved in the promotion, you could generate a snowball effect. It’s a good idea to offer incentives to your fans to get as many sharing as possible.
What time is best to post musical content on social media for the most engagement?
No matter how you post these ideas, be it in an article, a video, vlog or picture it helps to know at what time is best to post and gain the most engagement. You would have worked really hard to make these posts, let’s make sure they will be seen!
This really comes down to how well you know your audience. If you’re still at school, most of your fans will be on social media after 3 pm. However, if your audience is made up of working professionals then they are more likely to check it after 5 or 6 pm and on lunch breaks around 1 or 2 pm.
Try posting at different times and see how the engagement varies. Also, see when your fans are posting themselves. Bear in mind that your fans might be in different time zones so make sure you know when they’re going to be online.
Instagram post ideas for musicians
Here are are some real examples of how artists have used Instagram to promote their music. We think these Instagram content ideas work really well. What do you think?
Importance of a professional social media presence
Whether you are gigging, entering singing competitions or looking for a record deal, your social media presence is incredibly important. You need to maintain a professional presence and consistently engage with fans. Get yourself out there and seen by the world and post your musical content on your page right now.
What is the best music-related content you’ve seen on social media? Let us know in the comments below.