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Social Media for Singers | Creating Campaigns That Stand Out
Tamarin Fountain | 20/05/19
Social media for singers has become one of the most significant platforms forself-promotion. It’s important that you, as a singer, use them as wisely as you can. Produce great content and you’ll spread the word about yourselfas a musicianfar and wide.
Social media is vital for promoting yourself, engaging with your fans and creating a brand. Getting your social content right can make a massive difference in your career. Which is why savvy social media for singers should be a priority.
The benefits of social mediaare numerous and one of the keys to a successful social media strategy is remembering to keep your social media posts interesting and engaging. Here’s what you need to know to maximise your social mediamarketing for singersand musicians.
Social media – singers need to get involved
Social media for singers is far more important than you may realise. In a world in which everything is now promoted, discussed and advertised on social media, singers must get in on the action too! If you have a large number of followers, you’ll far increase your chances of more people taking notice.
You can cover a lot of ground just by using your phone, tablet or computer, getting music videos, vlogs, tracks and reviews to a wider audience faster than ever before. Not only that, but those looking can access many more artists and bands, at the click of a button.
The opportunities are fantastic and the potential is unlimited with social media for singers. And how do you get lots of followers? Accessible, click-worthy, interesting and popular content, in all the right places.
Social media marketing for singers
Social media marketing for singers is everything you do online to build a presence, create content and attract people to your music. This includes websites, advertising and forums, but mainly it’s promoted via your social media campaigns and social media management. Not only is social media for singers a great way to build up your fan base, but it’s also a way in which you might be spotted by talent scouts, managers and record labels.
But here’s the rub. Unless you have large amounts of money to spend, social media for singing won’t come without a lot of hard work. There are ways to maximise your input. We’ll talk about some of the tricks of the digital marketing trade shortly. You must be prepared to put the hours – but you’ll have a lot of fun in the process. It’s immensely satisfying to create posts and content and to receive responses to music you’ve shared. You’ll get some harsh critics, maybe even some trolls, but you’ll also get valuable constructive feedback and hopefully lots of positive compliments too.
Social media for singing
There are so many social media platforms and they’re by no means duplicates of one another. Their differences may be subtle, but knowing about the tools and techniques each offer, will help you decide where to invest the majority of your time and effort in your social media for singing.
Don’t assume that the work is done once you’ve got to grips with them either. This is a world – much like the music industry itself that is continually involving and changing. To stay ahead, you must do the same. Keep up to date with the social media singer’s trends, if you too want to be on trend. Follow inspirational musicians and see which posts get their biggest figures for likes and shares.
Social media management for musicians
By now you may well be wondering how you’re going to find enough hours in the day to post content to all these sites, as well as writing, practising, gigging and recording. This is the time to get smart, not just with what you’re posting, but how you’re posting it.
Fortunately there are a few nifty shortcuts we can share, to help give you a wide reach, but at your convenience. We’ve already mentioned Hootsuite. This is one of the easiest, most accessible sites to use to create and schedule posts across your networks. It acts as a dashboard, enabling you to keep track of your activity and cross share content without having to navigate between the various platforms. As it’s completely free to use, it’s particularly popular with anyone starting out and ideal for social media management for musicians.
There are several other good social media management tools. If you have a budget, you could opt for a more sophisticated subscription service dashboard. Do think about when your posts are going out.
The best social media for musicians 2019
What is the best social media platform for musicians in 2019? Well, there are a few that are considered to be the most useful, each serving slightly different purposes. Let’s take a look at all the big players first and the content that’ll be best suited to each.
#1 Facebook – a social network for musicians
If Facebook were a country in terms of population it’d be the 3rd most populated country in the world, so you’d be crazy not to use this platform for your promotion.
You can use Facebook to build a strong fan base and promote events and gigs you’ll be playing at. It’s also a one-stop shop that enables you to easily post photos, text-based updates, videos, live streaming content (via Facebook Live) and links. You can add several artist, business and public figure pages that are operated from your personal profile, saving the need for many logins. And you can boost your posts through Facebook’s business offer.
Best of all for singers and musicians is the Facebook event function. Creating an event on Facebook allows you to give all your fans details of where you’ll be playing and is a quick way to spread the word instantly. Listings sites like Skiddle let you link an event and you can make the attendees list public to increase interest. For all these reasons it is one of the most used social media platforms for singers in particular. Get all your social media singer’s content on here.
#2 Twitter – the original social media giant
Twitter is a useful tool for singers as it makes it easy to find like-minded people through suggestions and retweets. The most unique thing about Twitter was its use of the hashtag (#).This allows people to search that specific word or phrase and every other tweet within it in pops up. It’s useful for promotion as you can use the same hashtag handle throughout your campaign. Don’t forget to use the hash singer or hash singers on your posts.
But now hashtags are everywhere, Twitter has less of an edge than it did previously. In fact, social media gurus are forecasting a decrease in its future use. It’s still worth keeping our account up to date and posting content regularly. GIFs work especially well on Twitter, so create your own and see if you can get them to go viral! This is the place for photo, video, links and text content too.
#3 Is Instagram good for musicians?
Instagram is all about the visual content. It’s a useful way for singers to showcase their talent with video snippets. However, most people are there for pictures, so use it to promote album cover shoots, document gigs and rehearsals and build a general intrigue around your brand. Instagram takeovers are a very fun addition to the social media toolkit. This is someone ‘takes over’ the Instagram of another brand, band, venue or person, posting on their behalf. Ask around and see if you could do one yourself, for some subtle promotion in a different online setting.
According to HootSuite, over 1 billion people use Instagram monthly. Based on these this number alone, Instagram is a social media platform that all singers and musicians should prioritise. However, make sure you’ve settled on your name and username before you get started.
Social media is a great way for a musician to gain exposure. These tips for a sure-fire way to get attention from fans so get ready to get your social media hot and up to date. There are so many ways to generate social media content ideas for musicians. You can perform, do behind-the-scenes footage, album reviews, covers, competitions,... Read more »
Using social media as a singer
#4 YouTubevideos, channels and vlogs
As the most popular video-sharing platform, with 70 hours of video being uploaded every minute, YouTube is something all should take advantage of.
As a free service that’s fast taking over TV, cable and satellite for viewing, it’s expected all singers will have a YouTube account. So make sure you haveyour own channelso that people can subscribe to everything you post.
YouTube does have its limits in terms of the type of content you’ll be sharing – it is just videos. So don’t forget to cross-share everything to Facebook and Twitter, so that you can keep the content fresh, by talking about it and with likes and shares. Get together with other musicians so our appear on their channel and vice versa – this will give you double the social media shares straight away.
YouTube isn’t just for music either. As a singer that’s obviously your main thing, but vlogs (video blogs) are a fun and easy way to create engaging content.
Consider vlogging about your writing process, gigging, or fashion, make-up and image. This type of content creation may just pull in some fans who wouldn’t otherwise have found you via music channels. Do make sure that you link back to your singing though and throw in a tune here and there – live performance footage is a great way to do this.
#5 Live stream yourself on LiveStream
LiveStream is a useful platform which connects people and live events. You have the opportunity to have live video chats with your fans or even have a stream of a rehearsal or your gig, playing live to fans that aren’t present.
Many musicians use LiveStream as a way to interact through question and answer sessions. However, it’s not yet the household name that Facebook is, which also allows you to live stream to your network too.
#6 Spotify and Soundcloud
Much like Last FM, Spotify and Soundcloud enable you to upload music content, making it available to the general public and offering them suggestions of other bands and artists they might like. Users can create playlists and follow a range of different artists. Link them to your Facebook so you can let others know who you’re listening to and of course, share all your own tracks.
A great tip to increase your content output is to start a podcast. These can be streamed via these same channels and again, shared everywhere else. Podcasts are a useful way to grow your fanbase, especially if you can get some well-known or up and coming artists on board for guest appearances.
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#7 Last FM – an old classic
Last FM allows you to have all of your music in one place and is available for everyone with Last FM accounts. So this platform is for posting your track content.
The best feature of Last FM is that it shows everyone you are connected with what you’re listening to and then makes suggestions of other bands you might like.
Think of it as a fan suggestingyou because they like someone similar, which works very strongly to your advantage.
Think outside the box: Post some old music on social media sites
If you’re an unsigned artist you won’t yet have a large following. A clever way to attract people to your profile, is to share some retro and old music on social media sites. Perhaps do this by linking up to Spotify or Last FM. Include niche tracks, as well as super popular ones, ideally close to your own style and genre.
If you’ve got a decent back catalogue yourself, don’t let your old tracks disappear into obscurity. Keep them alive with re-shares. Make a point of interest by adding some thoughts, or relating it to the anniversary of the track’s release or first post date.
This is also an ideal forum to talk about your musical heroes. Who has influenced you and why? When big stars like Prince, David Bowie and George Michael pass away, social media is always full of moving and beautiful tributes. It’s likely your followers will look for this sort of thing from you too.
Launching social media campaigns for musicians
Perhaps you’re launching your first EP, or album? If so, make a plan for a social media campaign. This is a drive to market yourself and your music, through the immense power that these platforms offer. It could be something fairly simple, like sitting down and planning out all your posts – including content and timings. Or it could be more details with specific goals, aims and close monitoring of your online stats.
Volume is important, but you can create content almost anywhere. Set your phone to record your practice and warm-up time, take your followers on a backstage tour, talk about how you’re feeling before your audition, snap some photos during the band meeting or when shopping for performance outfits.
Consider hired help
If your campaign needs to be big, you might want to consider hiring an expert in the field to do much of the work for you. Social media is a science in itself. But do ensure you check the person’s credentials thoroughly before paying out anything.
Or approach a digital marketing student, who may help you out for work experience. They’ll be able to advise on the best times to post your content for maximum reach, which is a big part of your campaign planning. You’ll need to identify your target audience first, as optimum times are different across social and age groups.
Show some personality
But whether you do it all yourself or not, you’ll need to have a lot of personal input. Users love to see personality in profiles and pages. So as well as photos of your gigs, rehearsals, backstage and your image, aim to include content that is funny, cute and involves food – there’s nothing like an amusing cat GIF or a pic of some smashed avocado to set the web alight! Beware of oversharing though. If you wouldn’t want your granny, ex or boss to see it, don’t post it.
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Comp it up
Competitions are also a great way to get followers involved and attract new ones. People love a freebie. You could giveaway some music or tickets to a gig. Approach popular local bloggers or music publications to see if they’ll run the comp for you – it’s likely they’ll benefit from the attention too and you’ll get more shares. Or run the competition on a ‘like and share’ basis, where users can enter by liking and sharing the competition post and you pick a winner from these at random.
Contests are a popular too. And the more users interact with your page the better.
Blog and review
We’ve already covered YouTube vlogging, but if you’ve got a way with words, why not write your own blog? Other singers and musicians are often looking for hints and tips, whether it be for technique, equipment, getting bookings, mixing and more. Write about what you know and the more useful it is, the further it’ll go. When people find you this way and you’re linking everything on social media, they’ll also find your music.
If you’d rather not think up topics every time you blog, you could write some music reviews instead. Take care with this though. Avoid being scathing – this is not an industry in which you want to make enemies. Be honest, genuine and detailed in your feedback, but if you hate an album or track, give it a miss from your review list. Keep it constructive and upbeat.
Make content inclusive
Let your audience know that everyone is included – including the LGBTQ+ community, minority groups and people from all walks of life. Show your affiliations and support worthwhile campaigns. Facebook often offers frames for your profile pic – a quick and easy way to make clear to the word that you stand in support of a cause of group.
Be considerate of others when posting. Never be offensive or bully others. If you come across inappropriate content you can report it to the social media provider and block users from your page or profile. Hopefully it will never happen, but if you do ever experience any threats or abusive behaviour, report it to the police immediately.
Re-posting content from other pages increases your own presence. But it’s also about showing your ethics and spreading some good in the world while your’re at it. So if you spot a valuable article about climate change, animal welfare or anything else you’re passionate about, do share.
Bandcamp and social media – a social network for music lovers
There’s some debate as to whether Bandcamp falls into the category of social media, or e-commerce network. Either way, it’s a useful tool for creating – and benefitting from – content. This is a platform for both artists and labels to upload music and earn money from downloads. Bandcamp does take a cut, but you get 80-85% of the revenue. You also get to set the price, or give it away free in return for an email address (a good way to build a database for e-newsletters and updates).
As with other forums, fans can like and follow you on the site and embed the links on websites and blogs. Keep your content fresh while still recycling it, by re-posting a track with the Bandcamp link. It’s a slick and user friendly interface, that gives your work an added professional vibe.
There’s no time like the present. So if you don’t already have social media profiles and a presence on the sites we’ve talked about, spend some time getting them up and running. Then have fun coming up with new content and sharing your work, so that the world can find and enjoy it.
What musician is the best at social media?
‘Best’ could relate to numbers of followers and subscribers, which changes constantly, or the quality of content, which is subjective. But according to The Shorty Awards, Troye Sivan, Demi Lovato, Rihanna, Selena Gomez, Taylor Swift and Ellie Goulding are the overall leaders.
How do artists promote their music?
Major artists will have a whole PR team behind them, whereas unsigned singers do more alone. This comprises a combination of online campaigns and offline promotions like signings, promo gigs, posters, flyers, tours, giveaways and word of mouth. There’s much you can do to promote yourself for free.
We hope you’ve found this article useful for your social media strategy and if you’ve got any other suggestions, let us know in the comments below.