Spotify promotion is incredibly important because, with over 200 million monthly users, it is the biggest digital streaming platform in the world. If you are getting started as an artist then you need to do everything you can to promote your music on Spotify.
Spotify for Artists helps you promote your profile but you should make the most of it by adding a bio and photos, creating Spotify codes and sharing on social media and at shows. Don’t forget the power of playlists to bring you more listens and followers too.
How to promote your music on Spotify
There is a lot that you can do to promote your profile; getting more listeners and followers on Spotify is probably more desirable than having followers on social media. Read on to find out what you need to do.
- Spotify Codes
- Make your own playlists
- Offer incentives to your followers
- Get fans to add you on their playlists
- Promote on your social media
- Promote at shows
Spotify for Artists
If your music is on the system and you plan on doing any kind of Spotify promotion on it, you need to sign up to Spotify for Artists. This will give you a verified artist badge on Spotify that instantly makes you look more professional.
You can get a deeper look into your stats so that you will be able to tell where your fans are and what songs they’ve been listening to the most. You can also add your bio and promotional images to help fill out your profile. This can make people more engaged and give them more reason to stay on your profile, instead of visiting and leaving straight away.
Finally, you can submit your songs to Spotify for playlisting and also make your own playlists under your artist account. Playlists are vital for Spotify promotion whether they’re your own or someone else’s.
How do I get more listeners on Spotify?
#1 Spotify Codes
People might be put off taking the time to search for you, especially if you’re new to Spotify and don’t come up in the search straight away. This is where Spotify codes can be very useful, sending potential fans straight to your music and profile with a quick scan.
Find creative ways to integrate Spotify Codes so it is as easy as possible for people to use them. This can be done through posters, business cards and also on merchandise to give fans a visual reminder to listen to your music.
#2 Make your own playlists
You don’t have to be promoting your own music all the time to increase your Spotify following. Fans might get tired of you promoting the same song and could lose interest in your other posts.
Creating good playlists drives more interest to your profile and helps you clearly define your target audience. If you know what kind of artists are similar to the music you make, include them in your playlist and try to win some of their fans.
You could even reach out to these artists, especially if they are new and independent. They are more likely to do some promotion to get their fans to go to your profile and listen to their music. This will also help you create better relationships with these artists and could lead to future shows and collaborations.
#3 Offer incentives to your followers
Give your fans a good reason to follow you on Spotify. Think about what you can offer, whether it’s a free download of unreleased material or something more.
You could offer competitions exclusively to your Spotify followers ie giving away 5 free tickets for a show but only to those who follow you. This could not only boost your profile but also bring in a larger audience to your live show.
#4 Get fans to add you on their playlists
If you know that some of your fans are on Spotify then ask them to share their playlists with you. It will be good to see what your fans are listening to and understand what other music the people who like you enjoy enough to put in their playlist.
When you do this, you could choose the playlists that are the most suited to your music and ask your fans if they would add your tracks. Again, you could offer incentives or rewards to encourage people.
People are more likely to come back to your music if it is in a playlist. Also, getting yourself into more playlists will show Spotify that people want to listen to you. This could potentially lead to being featured in bigger playlists created by Spotify themselves.
#5 Promote on your social media
You can share music directly from Spotify through social media, including your own music and playlists. You can also promote new releases from other artists on all of your platforms to show your followers what you think the best new releases are.
If you can get your fans into the habit of going to Spotify through your posts and profile then they will be more likely to engage with you promoting your own releases. You’ll gain followers that click on your posts or story every week to listen to music you share and this can bring up your streams from your music.
#6 Promote at shows
When you’re performing, it is the perfect opportunity to turn audience members into Spotify listeners. Don’t go overboard, but take some time to promote your profile on Spotify during your show.
This can be done by asking them to listen to you on Spotify, but you can go further. Encourage people to follow you and add your songs to their playlist. If you’ve got your own playlists, ask them to follow that as well.
New music blogs will feature and review your music if you get to a stage where they want to write about you. If you’ve been making some noise through gigs and releases, then you might want to reach out to some for an upcoming release.
Make sure any blog, no matter how big or small, uses an embed code from Spotify that will put a player into their post. Don’t assume a writer will do this so make sure you are proactive and ask if they can because it will only make the post better.
If you are fortunate to have someone write about your music, be open and communicate with them. Be clear that you would like to promote your Spotify profile and you could even ask them to put a call to action for their readers to follow you. These blogs might have their own playlists that they want to promote instead but they could end up adding you onto it as well.
How have you used Spotify to promote your music? What playlists can you share which you think have successfully used Spotify promotion to get more listeners? Please share your favourite Spotify playlist in the comments below, we’d love to see what you’re listening to!