Artist Promotion

YouTube Channel for Music | Start a Music Channel for Singing 2021

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Every singer will need to set up their own YouTube channel for music. There is a lot to do but a successful YouTube channel could put your music in front of millions of people.

How to start up a YouTube channel for singing: To start a singing or music channel on YouTube, you need to come up with a YouTube channel name and an idea of what content you will release. Start creating your content and make sure you promote it. Engage with everyone who comments on your video to start building a community.

Did you know the YouTube channel with the most subscribers is an Indian music channel call T-Series? It has 108 million subscribers, over 75 billion views and thousands of videos. Whilst we can’t guarantee you the same, we can apply some lessons from T-Series to your channel.

Tips on how to start a YouTube channel for singing

#1 Choose a name

The first thing you need to do is come up with a name. This can be your stage name or you could create a whole new brand. You can always change your name but there are limits on how often you can change it.

YouTube channel name ideas for music

Have a look at our article on stage names to help you come up with some ideas. It is probably best if you use your stage or artist name for your music channel. However, you could add words to do with your channel after your name. For example, [artist name] music/sings/covers. Get a bunch of ideas down and get some feedback to find the best one. It could even be the name you use on your social media channels.

#2 Create a YouTube channel description

A channel description will appear on your YouTube channel to tell viewers what you’re about. This can be the main selling point of your channel but it really can be whatever you want. You can literally do a short sentence or a long paragraph. Just keep it authentic and remember that you can change it as you please. 

Content ideas

#3 Record a cover song at home

One of the first things you can do is record a cover song and upload it onto YouTube. Many artists have started out this way, including Justin Bieber and Jorja Smith. It’s a great way to find fans who like the same artists as you and they might end up supporting you with your own music. 

There can be potential legal issues with uploading a song that isn’t yours. Fortunately, YouTube has a content ID system that can make it possible to get permission from the copyright owner. 

#4 Record a singing video

Recording a video of yourself singing will allow potential fans to see you and your on-screen personality. It could be a cover or one of your own song but you could even do vocal warm-ups or parody videos. The kind of videos you make completely comes down to the type of channel you want to create.

#5 Vlogs

A vlog can be a summary of your day or it could work as a special behind the scenes video. For example, you could do a vlog of you going into the studio and it can even include videos of you singing. Whatever you choose to vlog about, engage with fans throughout the video and try to use it to promote your music.

How to record a singing video for YouTube

#6 Camera

A camera is essential for making videos and there is a good chance that you have a decent one in your pocket. Smartphone cameras can be great for making YouTube videos and even your selfie camera can be good enough. 

Of course, there are professional cameras out there too that may be better for music videos. Phones are fine if you’re just starting out but if you want top-quality video production then you’ll need to get some more advanced equipment. 

#7 Lighting

Lighting is very important for the visual quality of a video. However, you don’t need professional lights to get a great video. You can use the natural light from the sun and lightbulbs to make your videos look better and more professional. 

You need to gain an understanding of what the lighting is like in the room you’re shooting in. For example, you may have a bright lightbulb directly above your head that overexposes and doesn’t do much to create any nice-looking shadows. The lampshade in the corner of your room, combined with some nice evening light, could be a better option. 

If you have a dimmer light then this can be great for experimenting with different light levels. Have a look at different YouTube videos and decide which one has the best lighting. See if you can recreate those lighting levels on your own camera with the lights that you have. It might be a case of filming at a certain point in the day so try out different times too. 

#8 Landscape vs portrait 

Many people will agree that YouTube videos should be landscape, which means that it’s horizontal. However, YouTube does allow vertical video, which means they can be viewed more naturally on a phone. 

Although it may sound more appealing to go vertical, it often doesn’t do as well as horizontal videos. For example, Halsey’s vertical video for Without Me has 11 million views, compared to the horizontal music video that has 260 million views.

It is best to stick with horizontal video but there is nothing wrong with experimenting. You can try other aspect ratios as well such as 4:3 and these options all offer different ways of framing your video. 

#9 Audio / Sound  

Creating a music or singing channel for YouTube is going to require good sound. This could involve having your music completely mixed and mastered but this isn’t always an option for everyone. However, even videos of you singing a cover should be an enjoyable listening experience. 

If you plan on using your phone or camera microphone, be vary wary of being too loud and distorting the audio. A microphone and mobile audio interface is a potential way around this. Whilst some cameras allow microphones to plug straight in, phones will require an interface to record the sound from another microphone.

There are some good options out there that allow you to record onto your phone. The Focusrite iTrack pocket or the IK Multimedia iRig are great options to get started with your recording. Microphones can be expensive but we have plenty of information here on the best microphones for singing.

How to grow a music YouTube channel

#10 Post content regularly

You’re going to want to grow your channel now that you know how to make videos. The best way to do is to regularly post content. YouTube’s biggest channel, T-Series, can post around 7 videos in a single day on their YouTube channel. You don’t have to be this prolific but regular uploads will keep your fans engaged.

#11 Optimise your singing video

Optimising your videos is basically a fancy way of making your videos appear in searches. The better your video is optimised, the better chance it will have of performing well on YouTube. This doesn’t have to be complicated. In fact, it can be as simple as writing your title correctly.

#12 Title

Your title needs to be relevant to your video but should also come up in relevant searches. For example, if you’re doing an Ariana Grande cover, a title of “I did a cover” isn’t going to do very well. Put your name (or artist name) and the artist and song you’re covering. You could also put that it’s an acoustic cover as people might be looking for acoustic versions of the song.

#13 Video description

The description of your video is another great way to get relevant keywords attached to your video. This works in a similar way to the title and will allow your video to come up in searches. You can also add links, including your social media profiles and links to the other channels and videos. 

#14 Video tags

The tags section of your video helps it rank for specific keywords or topics. If you use vague tags then it is going to get lost in the crowd. Be more specific and this will help your video come up in specific searches. Don’t forget to add tags with your artist and channel name. This makes sure your videos come up whenever someone searches for you.

#15 Promote your video 

Promotion often requires as much work as it takes to make a video. Don’t underestimate the first 24 hours of releasing your video as this can be a defining period for your promotion. 

Promoting your video as much as you can on the first day will help your video perform well in the long term. Many viral videos have been promoted by YouTube because of the performance on the first day. This means promoting the first day increases your chances of your video being promoted by YouTube.

#16 Share on social media

Sharing your video will help get more views on your video and will also improve your social media stats. You can share snippets of your video on different platforms, such as Instagram, Snapchat & Facebook and direct people to your video from there.

This is especially important for when you’re promoting in the first 24 hours. You could give advanced warning and even do a countdown to help build the hype for your video. Think of your social media platforms as an extension of your YouTube channel and use it to drive as many people as possible to your videos. 

Make sure you use hashtags on your social media posts that are relevant to your video. This will help put your post in front of people that are more likely to engage with it. This doesn’t have to be the same tags as your video. You can even have a look at what hashtags are trending on different social platforms and create a video just for that.

#17 Comment on other videos

Commenting on other videos will help you engage with other creators that are in the same niche as you. This helps put you on their radar and can even point them towards your video. However, don’t use your comments to plug your videos as this might leave a bad impression. Simply show your appreciation or admiration for what someone has done and see what happens.

#18 Collaborate with other creators

If you’ve been commenting on other videos then there is a chance that someone has replied to you. You might even strike up a conversation and get to know other creators. You can build on this relationship by proposing a collaboration that will help engage multiple fanbases.

A good collaboration should work well for everyone involved. For example, if you collaborate with a bigger channel then you’re going to be seen by more people. The bigger channel will point towards your channel and get a reputation for finding great artists and musicians that their fans wouldn’t know otherwise.

#19 Create a community

Creating a community online will inspire loyalty amongst your fans. They will then help you get more views on your video by promoting it themselves. The best way to do this is to always engage with your fans and listen to their suggestions. 

For example, you can put it to your fans to decide what song you’re going to cover next. Letting them have input into your content will make them feel closer to you. This one way to build devoted followings that allow artists to have a long and successful career. 

YouTube artist channel

You can get your own official artist channel once you’re making videos and your channel is up and running. Have a look at our article here on what it takes to get an official artist channel on YouTube.

Most subscribed YouTube channel music

Have a look at the most subscribed YouTube channels for music so you can see what it takes to be the best. 

  • T-Series
  • Canal Kondzilla
  • Justin Bieber
  • Zee Music Company
  • Ed Sheeran
  • Eminem
  • Marshmello
  • Ariana Grande
  • Taylor Swift
  • Rihanna

Do you have your own YouTube channel for music? Put your links in the comments below and we’ll check them out.