Social media is a powerful tool for musicians. It can turn previously unheard-of artists into the next big thing, especially if you have a verification checkmark on your page. You don’t have to be a signed artist to get your social media pages verified as a singer and musician. Verification is straightforward and so worthwhile.
Social media is so important for musicians. If you use your social media accounts well, you can make a trademark name for yourself as an artist. Getting verified on Facebook, Twitter, and Instagram is a huge step towards getting credibility in the music industry.
Before you start requesting verification on all your social media accounts, you’ll have to make sure you meet each platform’s eligibility criteria. Read on to find out how to qualify for a verification checkmark on every type of social media.
How important is social media for musicians?
Everything has gone digital in today’s world, the music industry included. If you’re hoping to make a name for yourself in music, getting your name on as many online platforms as possible is crucial.
Social media is really important for musicians. It’s not enough to rely on your website to try and reach out to fans; the music industry is so saturated with competing artists that you’ll need to go the extra mile if you don’t want fans to forget about you.
This is where social media comes in: it keeps you relevant, memorable, and most importantly, it bridges the gap between you and your fanbase. Social media has become contemporary musicians’ way to take back control over their promotion and distribution.
How do you get your social media accounts verified?
Getting your social media accounts verified doesn’t have to be hard. In fact, in most cases, getting a checkmark of authenticity on your page simply requires you to submit a request for verification.
But there’s a catch: your verification requests will be declined if you rush into it and if you don’t have enough evidence to support your application. You’ll need a strong social media foundation and evidence of your achievements and identity as a singer to support your requests.
To improve your chances of getting verification badges, you’ll have to optimise the way you use your social media.
How do musicians use social media?
Musicians use social media to create hype for themselves and their music. If you use social media well, it can boost your following, fan engagement, and your reputation as an artist.
Musicians use social media to increase their chances of getting verified artist pages. If you have a strong social media foundation as an artist, this can massively support your requests for verification.
You’ll need to put some work into optimising your social media and building a strong foundation that can be used as evidence in your verification applications. This is how musicians use and optimise social media:
- Create a YouTube Channel – for promotion and finding a new audience
- Make a Facebook page – to interact with fans and post ads for upcoming shows
- Set up an Instagram account – to humanise yourself as an artist
- Sign up to Soundcloud – to get access to stats and share your music to other platforms
- Get on Twitter – to stay active online and get your material trending
Musician social media strategy
You might want to work through verifying each of your accounts one at a time. Some platforms are easier to get verified on, and you should work on getting these profiles authenticated first.
You can then use your credibility on these platforms to help support your verification requests on the trickier social media sites and start building a strong social media foundation.
Try tackling the verification process in this order:
- Facebook and Twitter
- Spotify and Apple Music
- Google Artist page
How to get verified on Facebook
Facebook has two verification checkmarks: a grey verification tick, and a blue verification tick. If you’re just starting out as a musician, it’s most likely you’ll be aiming for a grey checkmark of authenticity on your account.
To get verified on Facebook as a singer and musician, you’ll need to:
- List your Facebook page as that of a public figure
- Fill out the Facebook verification form
- Supply your business phone number or documents
Take a look at this article for a fully comprehensive guide on how to get verified on Facebook.
How to get verified on Twitter
Twitter can be a springboard to getting verified on other social media platforms. You can use your verified page on Twitter as evidence when requesting verification on Apple Music and Instagram.
There are 2 ways that artists seek verification on Twitter:
- Fill out a Twitter verification form– this requires a written testament and links to existing websites/sources to prove your identity.
- File an impersonation complaint– you can request that Twitter gives you a verified checkmark to stop other profile’s stealing your identity as an artist.
For more details on the Twitter verification process and how to get approved the first time around, check out this article.
How do artists get verified on Instagram?
Instagram is one of the trickiest platforms for artists to get verified on. To qualify for a verification badge, Instagram has to deem you a notable figure. This means you have to be a well-known and highly searched for public figure, brand, or business, with a lot of followers.
Before you request a verification badge on Instagram, you’ll need to work on your eligibility. Artists are more likely to get verified on Instagram if they have:
- A strong, active website
- A portfolio of press features
- A Wikipedia page
- Verified pages on other platforms
Once you’ve worked through this checklist, you stand a much better chance of getting your artist page verified on Instagram.
How many followers do you need to be verified?
Every social media platform has different eligibility criteria. These requirements are subject to change, so it’s best to read through a site’s guidelines for the latest information before you submit your request for a verification checkmark.
Some platforms don’t require you to have a specific number of followers to get verified, while others do. On Facebook, it’s recommended that you should try to have at least a few hundred followers on your artist page before you request a verified tick.
Instagram and Twitter don’t state how many followers are required for a verification checkmark. But it’s usually a case of the more followers you have, the more likely your request will be accepted.
What is the best social media platform for musicians?
YouTube consistently ranks as the best social media platform for musicians. It’s one of the most versatile platforms and is a huge springboard for artists breaking into the industry.
You can use your YouTube Channel to upload music, post vlogs and run promotional campaigns. It’s one of the best social media platforms to engage fans and build a community.
Just like other social media platforms, you can become a verified artist on YouTube. A verification badge on YouTube will improve your rankings in search results and is every musician’s dream.
Best social media marketing for musicians
Verifying your social media accounts is a great way to boost your marketing potential. A verification checkmark on your profiles as an artist will rank you higher in search results and prove your credibility.
Having a verification badge on your Spotify profile and Apple Music profile is especially valuable as a singer. The tick of authenticity will make potential fans, influencers, and industry professionals take notice of you.
Becoming verified on Spotify and Apple Music gives you access to exclusive perks to improve your marketing potential, like accessing data about your music’s performance and running promotional campaigns. Find out more about how to get verified on Spotify and how to get verified on Apple Music and get started today.
How do you become a Google musician verified?
Google has recently launched a new feature that’s perfect for up-and-coming singers and musicians. The feature allows artists to claim their profile on Google by using the Google knowledge panel. Once you’ve claimed your artist profile, you can get it verified and have full control over the content.
A Google knowledge panel is the column that comes up when you search for a notable public figure or business. It provides a snapshot of information about the subject you’ve searched for.
If you have music released on digital stores like Spotify and Apple Music, you’re likely to have your own Google knowledge panel (also known as your artist profile.) You can find out if you do by simply searching for your stage name on Google.
If you haven’t got any music released yet, your name as a musician won’t be notable enough for you to have your own Google knowledge panel and you won’t be able to get verified on Google just yet.
How do you claim your artist profile on Google?
You need to claim your artist profile on Google before you can become Google verified. This is because you need to prove your identity before you can gain control over your artist page.
To claim your artist profile and get Google verified, follow these steps:
Search for yourself (using whatever name you perform under as a musician or singer) on Google. If you have music released on digital stores, your artist profile should come up along with your Google knowledge panel.
Google knowledge panels that belong to musicians typically have images of the artist at the top of the column, with sections titled Artist’s name, Available On, Songs, Events, and Profiles underneath.
Once you’ve searched for yourself on Google, scroll to the bottom of your Google knowledge panel. Here you’ll find the “Claim this knowledge panel” button that you need to press.
Google will then take you to a page that says, “Get verified.” Press this button and complete the form Google generates for you. You’ll be asked to confirm your identity by providing links to your social media platforms, website, and by uploading a selfie you have taken with a form of ID.
You can now submit your application and wait for Google to review it.
How long does it take for Google to verify your knowledge panel?
Google will need to confirm your identity is the same as that listed on your Google knowledge panel before it can grant you verification. This can take anywhere from 2-5 days.
Once your request has been accepted, you’ll become the verified owner of your Google artist profile and your Google Knowledge Panel.
Google should send you an email with a “Get Started” link once the verification is complete, and you can then start editing your content and knowledge panel.
Social media management for musicians
The bigger your online presence, the better. But you don’t want to sign up to so many social media accounts that you end up neglecting some. Only sign up to as many social media accounts as you have time and good-quality content for.
You also don’t want to post too many sales pitches on your social media and focus solely on promotion. Fans will quickly tune off to your posts if you don’t post imaginative, varied content.
A good way to manage your social media is to find the right balance for you. Work with the social media platforms you feel most comfortable with, and only sign up to as many as you can juggle. To expand and vary your reach as a musician, try joining alternative social networks for music lovers too.
Social network for music lovers
As a singer and musician, you have to seize any opportunities you can get for publicity and promotion. But it’s just as important to use your social media to show fans a glimpse into your personality and the person behind the music, too.
This is where social networking comes in. Your social media presence doesn’t have to be limited to conventional platforms like Facebook and Twitter. You can branch out on other social networks to connect with music lovers and potential fans.
This means you might find yourself setting up artist profiles on social networks you never expected – like Pinterest and TikTok. Having a verified profile on social networking sites like these is also a bonus.
TikTok for singers
TikTok has really taken off in 2020, especially during the COVID-19 lockdown. It’s one of the most popular apps right now, making it the perfect hub for social networking.
Musicians and singers can use TikTok to post short vlogs and tasters of their music to engage their fans. This is a creative alternative to posting all your content through mainstream social media platforms.
To optimise your TikTok experience, you can get your profile verified. But bear in mind that getting a verification badge on TikTok is a little bit more of an unconventional process.
Pinterest for singers
It might not be the first platform you think of joining to excel in your music career, but Pinterest can really compliment your social media presence. Joining a platform like this enables you to show fans your hobbies, interests, and aspirations. Showing your personality will draw in new fans as well as strengthening your existing fanbase.
Pinterest is another account you can get verified on as a musician. All you’ll need is to have an existing website for yourself as an artist.
It’s definitely worth getting your Pinterest verification badge so fans know it’s you and your content is authentic.
When should you verify your accounts as a singer?
It’s tempting to fill out a verification form as soon as you set up your social media accounts, but it’s worth holding fire.
You should aim to have a few live performances under your belt before you try to verify your artist pages. By doing a few shows, you can build up a portfolio of photos of you performing as well as accumulate some reviews and press features.
You’ll also want at least a couple of songs released on music streaming platforms before you request to get verified. All this content will prove you’re a reputable artist and increase your chances of getting verified first time around.
Can you lose your verification tick?
In short, yes. Facebook, Twitter, and Instagram all reserve the right to remove your verification tick at any point.
You will only lose your verified status if you don’t adhere to the social media site’s rules. If your page intentionally misleads people or promotes antisocial behaviour, you will lose your verification checkmark.
Facebook also states that if you change the name of your page or a great amount of content of your page’s content, you might lose your verification badge. Instagram has the right to remove verified ticks from anyone who uses their profile picture, bio, or page name to promote other services.
How do you get verified on Soundcloud?
Soundcloud doesn’t offer its users the option to become verified artists. Instead, it allows users to upgrade their Soundcloud account to a Pro account.
The white star inside an orange circle on some Soundcloud profiles isn’t a verification checkmark; it indicates that the user has a Pro or Pro Unlimited account. While upgrading to a Pro account isn’t quite the same thing as having a verified account, it still has some benefits to offer to a singer.
If you upgrade your Soundcloud account, you’ll get more upload time, more data about your listeners, and the option to customise your profile and pin tracks and playlists at the top. These are all helpful when you’re trying to increase your fan engagement and are actually quite similar to the perks you’d get for having a verified account on other social media platforms.
Social media agency for musicians
If you have the budget for it, you can hire an agency to manage your social media accounts. They can run your social media and digital marketing campaign for you.
But if you’re an unsigned artist, it might be more worthwhile to invest in a distributor or aggregator to help your music career instead. These will probably work out cheaper and will get your music onto streaming platforms for you, making your eligible for a verified badge on YouTube, Apple Music, and Spotify.
Frequently Asked Questions
- Am I at risk from hackers if I have a verified page?
If you have a verified page on social media, you’re classed as a notable public figure. Your content will be made public and you will be in the public eye. This means your page might become more likely to be targeted by hackers and phishing campaigns.
Whether your social media account is verified or not, it’s always best to follow security precautions online. Make sure the email connected to your account is secure and be careful when granting third-party apps access to your accounts. You could also turn on login verification to set up a second security check upon every new login.
- Do I get paid if I have a verified account on social media?
Creators don’t receive any type of payment directly from social media platforms for being a verified user. Your verification badge is to show other users that you are an authentic artist, not that the social media account personally backs and supports your content.
Getting your account verified does open up more opportunities to earn money through social media, though. The platform won’t pay you itself, but if you become an influencer, third-party companies might pay you to promote their products and services on your social media.