Artist Promotion

What are Record Labels Looking for in 2021?

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Everybody in the music industry wants to be successful and most are looking to land a record deal. While success if defined differently for each of us, the good news is that the music industry is always on the lookout for fresh new talent.  So what are record labels really looking for?

To be discovered and singed as a singer, you need to generate some organic buzz around you that will grab a label’s attention. If you have aspirations of headlining Glastonbury festival one day you have got to begin building a fanbase for  yourself.

Let’s take a quick look at why singers want to be signed and learn what record labels are looking for in 2021 to give you the best chance of being discovered.

Record labels looking for artists

record labels looking for artists to sign 2020

A good record label executive can be instrumental in kick-starting your career. These talent scouts will want to pick you up if they love your music and they believe you have potential to make it big.

Record labels are always looking for new talent and they have the resources to open up doors to potentially life changing opportunities. Being discovered will take you to heights that simply cannot be achieved alone.

What does a record label do?

Experienced record labels will be able to develop a long-term strategy to develop and nurture you as an artist. They will know how to turn you into a successful brand, and build a team around you. They’ll also take care of the planning and business aspects, so you can focus on music.

If you want to know how to become a famous singer, there are many ways to be discovered. It could be online or at a show. You might already even be on someone’s radar.

What are the major record labels?

Record labels

How to get signed to a record label

How do singers become famous? First and foremost if you want to know how to get discovered as a singer, quite possibly the most important thing to have is a love for singing and a passion to want to do it full-time. You should want to express yourself through music, and love doing it.

Music is one of the greatest art forms, and as long as you have a passion to share your voice with the world then you are on the right track for success. Most importantly you’ve got to want to make this your career.

Those looking to sign new and emerging talent will want to invest their time and energy into those who have a good attitude, love music and have the determination to succeed.

Record labels and artists

If you want to know how to be a successful singer, you have to think about what makes you different. What separates you from the millions of other singers out there? These are the questions you may have to ask yourself. It’s a tough industry and record labels will want to sign singers that are special. Aim to communicate your own artistic voice, and find your own unique sound and style.

Look at your favourite singers and songwriters; they all have special quirks and charms about them that makes them memorable and popular. In today’s age it’s just as important to own your own style when it comes to image and branding as well as having a great voice.

The music industry is always on the lookout for the next big thing. But talent scouts will avoid taking any risks with money and resources on the line. Knowing how to get discovered as a singer means that you need to think like a record label.

Here are song ways to get a record label’s attention.

#1 Write great songs

Music managers are looking for singers with talent. We all know this; it’s the reason why shows like ours, The  X-Factor, TeenStar and The Voice exist. An amazing ability to sing is an obvious requirement. But it’s not a deal-breaker. A dream signing for a manager or record label is a singer who can write hits.

You don’t want to be a one-hit-wonder and a quick flash in the pan. Maintaining a career in music is just as hard as breaking into it. If you can write great songs and you have a distinctive original sound you’re far more likely to be discovered as a singer.

#2 Perform with confidence

At one point in time, every singer has had to experience what it’s like to perform in front of an awkward and unresponsive crowd. People are often quick to judge live, and you’ve got to learn how to engage with a crowd through channelling your own charisma into the performance.

People go to shows to be entertained and this is very important to remember. If a crowd is uninterested, people start thinking they might want to be spending their time elsewhere. Prevent this from happening by owning the stage and having a good time with the crowd.

How do singers become famous? Let’s look at the greatest singers of all time, past and present. They are all natural performers who enjoy being on stage. Even if it doesn’t feel natural, perform with confidence and make people believe that you belong on stage.

#3 Demonstrate good business sense

If you are able to demonstrate an understanding of sales, promotion and marketing then you show to a potential team that you are clued up with the business side of things. Music professionals will respect this and will be keen to work with those that understand the business model in the music industry.

Want to know what it takes to get a record deal? Your success will depend on your popularity and your ability to sell records, merchandise and tickets to shows. Knowing this will help show to those interested in working with you that you are on the same wavelength.

Recordings, videos, promotion, musical instruments and travel all costs money. Save up and spend wisely on the things you need as you progress through your musical journey as you learn how to become a solo singer.

#4 Build a fan base

best uk record labels

Record labels don’t want to take any risks when signing artists. The reason is because if things don’t go to plan, they might lose lots of money. You have got to try and think from their perspective. Labels want to sign singers who already have fans- ones that are ready to pay for music and queue up to see live performances.

Labels and managers must see enough potential in your music to be willing to invest the time and resources into building your career on the basis that you will eventually make them money. With this in mind, perhaps it’s time to learn how to leverage your fan base and create a demand. What you present to the world has got to have value.

#5 Get yourself out there

To get on people’s radar you need to be brave and present yourself to the world – both at live shows and also online. Music streaming statistics on digital platforms such as Spotify and Apple Music, as well as view counts on YouTube are the key indicators talent scouts look at to measure an artist’s growing popularity. Most singers are discovered either performing live or through building online hype.

You might be wondering how to get discovered as a singer on YouTube. Presenting yourself to a wider audience is essential for being discovered. For the right people to find you, you have to be on a radar. Competition for the limelight is tough, so be sure to perform your very best live and in the studio.

If you can build a fan base correctly you will be discovered very quickly, as you will naturally be in a position where you need a team to help support your growth.

#6 Invest in quality content

Focus on creating engaging visual content and and quality studio recordings to enable your music to reach its for potential for online success. To generate a buzz around yourself as an artist you need to get people talking.

It’s even harder today to capture the attention of music fans and industry professionals due to the enormous amount of great content there is already out there on the internet.

That’s not to say you can’t break through the noise – there will always be room for talented singers. But to stand out and to be discovered you can’t have amateur videos or poor sounding demo recordings. It simply won’t cut it. Do your research and choose a good producer to help bring your musical ideas to life into a polished studio recording, and for a reasonable price.

#7 Keep your fans excited

What are Record Labels Looking for in 2020?

Everyone knows building strong social media platforms is instrumental to success. But let’s take it one step further. It’s not just about being present on social media with regular posts. Knowing how to be a famous singer means you will have to engage with your audience in a way that keeps you on their mind, and keeps people excited.

People want something fresh and exciting. There is nothing exciting about generic online statements such as “our next show is…” or “here is a link to our music…” There are so many more thoughtful ways to promote your music and your brand. Music fans enjoy feeling like they are part of a community, so keep fans in the loop with exclusive content and release content that teases upcoming music to keep fans wanting more.

#8 Network and build contacts

Networking is essential for building new relationships. I firmly believe that people do want to help each other succeed. And people will always prefer to help those they like and have established good relationships with. If you have a great attitude, you’re friendly, polite, charming and fun to be around you’ll have no problem making music industry contacts.

Going to shows, open mic nights, jams and other types of music events will give you the opportunity to meet lots of new people. Building your social circle and going to regular gigs will allow you to meet new people and increase your chances of being discovered as a singer.

#9 Persevere

Throughout the course of your musical journey you are likely to face some criticism. But the last thing you want to do is let it knock your confidence. It helps to accept that not everyone will like your music or voice. Even the biggest artists on the planet have haters. You won’t be able to please everyone, but if you can accept this then you will not let negativity affect you.

Everyone wants to know how to be a famous singer, but unfortunately many talented artists have had to throw in the towel when times got tough. Having the courage to persevere through these patches is important, because you never know how close you might be to achieving your goals. Just remember, perseverance is even more important than talent.

Taking the next step

The music industry is always on the lookout for the next big thing. But talent scouts will avoid taking any risks with money and resources on the line. Knowing how to get discovered as a singer means that you need to think like a record label.

Getting signed involves you having to prove that you can build a following. If you have the talent, originality and determination to succeed then you can have confidence that you will reach your goals.

Understanding how to get discovered as a singer means you have to draw people in and getting people talking about you. If you can do that you’ll be everyone’s radar in no time. Forming your own distinctive sound and image will help to create interest.

The better you can establish yourself on your own, and prove you have the potential to become a superstar, the more likely you will be discovered by someone who thinks you’ve got what it takes to reach the top.

Are you looking to get signed to a record label? Share your thoughts or leave a link to your music in the comments below!