Having your own musician’s website might seem obsolete when you already have a social media presence and YouTube account. But the selling power of having a website as a musician shouldn’t be overlooked. A website will stand the test of time and give you a permanent online presence, among lots of other reasons why a website benefits a singer.
A musician needs a website if they want to be taken seriously. Fans, media, and industry professionals all expect a singer to have a website. They want a one-stop destination that gives full coverage of your career. You need a website to be a credible artist.
Do musicians need a website? Yes, a professional singer’s website is an important part of your musician toolkit. There are so many ways you can use a website to boost your presence as a singer so here are seven good reasons why musicians and singers need a website
Why are websites important to the music industry?
#1 You have full ownership and control of your website
You own your website and the right to control everything on it. Having a website creates a permanent digital presence for yourself on the internet. You can choose your domain address and once your webpage is up and running, it’s completely yours. You’re in charge. If you want to change website provider, you can just carry your domain across and keep all of your content.
You can design and stylise your website in any way you want. A webpage can be used to really showcase your personality as an artist and promote your brand. You can customise your layout, content, and design and make all the decisions about what you want your fans to see.
You have total control over when the viewer sees your content and how they see it, too. A website will promote your brand with no ads, restrictions, or distractions for your audience.
#2 You can make more profit with a website
Your website is a great place to sell your music and merch. Just set up an E-commerce store through your webpage and direct fans toward your webstore section to boost your sales.
Selling your merch through your website will also give you a higher profit. If you sell your merch through a service, they’ll subtract a service fee from your proceeds. But if you handle your sales yourself through your website, the service fee will be cut out and the profit will go directly to you.
You might still have to pay a payment processing fee when collecting the payment from your customers, but it won’t eat into your revenues as much as a service fee.
You’re always in complete control with your website, so you can choose what merch you list. You can also list your merch alongside music you have available to download to keep everything succinct and in one place. This makes your fans more likely to multi-buy.
Why do music artists have websites?
#3 A website shows you’re serious
Anyone can create a social media profile. But having a website as a singer shows that you’re serious about your career and you’ve put time and effort into creating a solid online presence for yourself.
Having a website will make you look professional. It will show industry professionals like journalists, agents, and resellers that you know what you’re doing, and you have the confidence and skillset to put yourself out there. This will give you credibility as an artist and make music profilers more likely to get in touch.
What to put on a musician website
It’s not enough to have a website; it has to be a webpage that ticks all the right boxes and stands out from the crowd. These are the crucial things your website needs to impress your audience:
- A music player – you need to have your music available to listen to directly on your website.
- Potential fans and industry reps want to hear a taste of what you have to offer.
- A bio section – create a page on your website where you can upload your short and long bios. Make sure you update your bios regularly, so promoters can easily copy it into any content they write about you.
- Links to your social media platforms – the more traffic you can direct to all your different online platforms, the better!
- A mailing list sign–up – put a sign-up form on the main page of your website so readers can’t miss it. Email is the most direct and effective way to contact your fans, so you have to make it easy and appealing to join your mailing list.
- A contact form – make it easy for industry professionals to get in touch with you by including a contact form on your website.
- A music and merch store – selling your own merchandise will make you look professional and serious about your music career. You can keep a higher cut of the royalties this way, too.
#4 Industry professionals expect you to have a website
Google is one of the first places industry professionals will search for you. Promoters, venue bookers, journalists, and the media will expect to find a website when they search for your name. If they don’t, you may become a name lost in the crowd.
When an industry professional makes their way onto your website, make sure they have all the information they need readily available to them. Set up a contact form so they can get in touch, using a plugin for a WordPress website or using a third party service like 123 Contact Form or Wufoo.
Make sure you have a press page set up on your website, too. This will provide profilers with video coverage of your past gigs, press quotes, and your most up-to-date press release. Sourcing this content from your website makes things much easier for promoters and makes them more inclined to give you coverage.
Musician website tips
A website is a go-to place for your existing fans and potential new fans. But you have to give them a reason to keep coming back and refreshing the page. There are lots of ways you can make your website the best it can be.
- Choose a good domain name
- Use clear titles for your pages
- Pick a simple, professional design
- Keep your content updated and relevant
- Avoid sounding like a salesman or advertisement
- Don’t leave your audio player tool on auto–play
#5 You can use your website to collect data
If you set up a website, you can access a wealth of data. You’ll be able to look at your webpage’s traffic and view statistics about the people visiting your site. Seeing this data will help you tailor your content to your audience and get an insight into your fanbase and their likes and dislikes.
By looking at your website’s traffic, you’ll be able to see statistics like how viewers found your site, how many people streamed your song, and which song was most listened to. You can also see how many times a blog post or video was viewed and know what content your audience enjoys most.
How to view your website’s traffic will depend on what platform you created your webpage with. WordPress has built–in webpage statistics that can be viewed through the Dashboard section, under the My Blogs heading. There’ll be a graph icon which displays the traffic across your website.
You can also use plugins and websites to track your website’s traffic. Google Analytics offers a free service that can track the visitors to your site to see how they were directed to your webpage. Studying this data will help you know your audience and how to reach them.
Do musicians need a website?
#6 A website’s a great one-stop destination
Your website is the hub of your online presence. It’s the most detailed, in-depth look into you as an artist and should be where all your other platforms link back to. You can use your website to keep everything in one place – think of your webpage as your virtual portfolio.
Your website is where existing fans can find you, new fans can discover you and industry professionals can contact you. Having all your information in one place makes for a more immersive, impressive portfolio. It’s easier to edit and keep your information up to date when it’s all in one place, too.
Having a website means you can show your achievements to date, the things you’re up to now, and your future plans all in one place. You can appeal to fans with a mailing list and merch store, and to resellers with bios and press releases. It’s the one-stop destination that appeals to all your target audiences in one hit.
How to create a musician website
It can be really easy to set up your own website. You can choose from lots of popular website builders that have special design features for singers like Wix, Bandzoogle, and Ning to get your webpage up and running.
These website builders offer template designs, menu layout options, and colour schemes to make the process as easy as possible. They offer step-by-step guidance along the way to get your webpage looking great, including pointers on what you need to include.
Whichever builder you use, check their pricing scheme before you make your website. Most builders will have a free sign up deal, but will charge a monthly fee to keep your website up and running.
#7 Social media platforms aren’t as reliable
Social media profiles are great for musicians too, but they don’t allow you as much control and freedom as having your own website. You don’t own your social media profile, so if that company suddenly decides to make changes or restrictions to your content, you don’t get a say.
It’s easier to collect data through a website than a social media platform. Page views and download statistics are at your disposal with a website, but privacy restrictions might hinder you accessing this data on social media. It’s a lot harder to set up a mailing list and get in touch with your fans through social media, too.
Social media trends are ever changing so you can’t guarantee the provider won’t lose their following over the years. You can’t guarantee your fans are seeing all of your content on a social media platform, either. Your updates might be blocked out by ads or become lost in a feed. But having your own website creates a space purely dedicated to you.
Frequently Asked Questions
- How do I sell my music on my website?
You can sell your own music on your website using an E-commerce platform. This is a type of software that acts as a plug-in for your website and will give you the power to launch and manage your online shop.
You might have to pay a monthly fee for using an E–commerce platform. The price will depend on which site you choose, but this usually works out cheaper than selling your merch through a service.
Music sales will be much more likely if you promote and brand your product right. Offering free teaser downloads will get an audience interested and making your store visually appealing will help sell your product.
- Why are websites important to the music industry?
Networking is crucial in the music industry. Throughout your music career, you’ll need associates across all the areas of the industry: label executives, venue directors, fans, and resellers. There aren’t always opportunities to connect with these people face-to-face, so having an online presence is crucial.
If you’re a musician who’s serious about your music and singing career, you need a website. It’s not enough to just have a presence on social media. You need a website to act as your central hub of information and to really portray who you are as an artist.
When fans, resellers and industry professionals type your name into a search engine, you need to have an impressive website ready and waiting for them.
Have you made your own website yet? If so, please share a link in the comments below.