Writing a Press Release

Putting together and writing a press release

Writing a press release: You need something to back up your words explaining your story for your newspaper article, that’s where writing a press release, comes in. What you need is known as a ‘press release’. Writing a press release needs to be carefully thought out so it is written in a way to grab people’s attention and make them take notice of you.

Writing a Press Release – The Basics

Here’s what writing a press release should consist of:

The first impression 

Your first paragraph and title needs to catch the readers’ attention. Get to the point and state your reason for getting in touch when writing a press release. The press will receive many more press releases like yours every day. Don’t wait until the end to say ‘Joe Bloggs is supporting Lady Gaga later in the year’. That needs to be at the top otherwise the reader may miss that point, as it’s unlikely they will have time to read every line your press release contains.

Here’s something to NOT consider when writing a press release: ‘Joe Bloggs has a new EP and will launch it at The Dog and Duck next week’. Try to grab the reader’s’ imagination; perhaps a better way to word it would be: ‘Norwich’s hottest talent for years, being likened to the British Justin Timberlake, Joe Bloggs is gearing up for the launch of his new EP at what is set to be one of the events of the summer at The Duck and Dog next week!’

Writing a Press Release – Content

What a press release should include 

If you have had a good selection of activity recently, include any details of it when writing a press release.

A brief bio, that is engaging and interesting, informative but perhaps including something throwaway that will tickle the reader like ‘did you know Joe Bloggs can juggle 6 eggs in 1 hand?’

Throw in some quotes when writing a press release. If people have been saying you’re a great singer, put it in there to back up your belief in yourself.

A recent photo you’ve had done, most ideally the same picture used on all your social media and advertising material.

Contact details: phone number, email address and social media web links. Make sure all contact details are on the last part of the press release and they are clearly labelled as such to the journalist. You don’t want them to put all your contact details over the Internet by accident.

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